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Expert articles for quick and easy answers to all your ecommerce questions.
Article

How Mobile and Social Commerce are Reshaping Where Products get Found

Mobile drives 77% of ecommerce traffic and US social commerce will top $100B in 2026. Learn why your product feed needs to serve five channels, not one.

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Preparing your product data for GEO

Learn how to prepare your product feed for GEO. Practical steps for enriching product highlights, building trust signals, and getting recommended by AI shopping agents.

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How to optimize your product data for Perplexity, Rufus, ChatGPT, Copilot, and Gemini

Five AI shopping engines evaluate your products differently. Learn what Perplexity, Rufus, ChatGPT, Copilot, and Gemini need from your product feed.

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Who Tells Your Brand Story When AI Does the Shopping?

Most merchants ask "Do I need AI?" when they should ask "Is my data ready?" Athos Commerce CTO shares what he learned from food traceability and cancer diagnosis.

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AI Agents Are Already Skipping Your Products

AI agents are already skipping products with incomplete feed data. Learn the five questions agents ask that most product catalogs can't answer.

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Article

Your Data Is Your Storefront

AI shopping agents prioritize structured product data. If your catalog isn't machine-readable, you're invisible to the fastest-growing channel in ecommerce.

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Your Google Shopping Feed Is Already Powering ChatGPT

83% of ChatGPT's product recommendations come from Google Shopping. Learn why your product feed is now your most important AI asset and how to optimize it.

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How Customer Data Drives Product Discovery

Product discovery is only as smart as the data behind it. Learn how ecommerce brands can unify customer data to personalize discovery, surface relevant products, and improve conversion, margin, and retention.

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Meet the Future of Shopping: Introducing New Innovations in the Athos Commerce AI-Powered Platform

Discover Athos Commerce’s new AI-powered platform innovations transforming product discovery, search, feeds, merchandising, and conversational shopping experiences.

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Article

The Hidden Cost of Fragmented Product Discovery

Fragmented product discovery quietly drains ecommerce revenue, creating operational drag, inconsistent shopper experiences, and hidden costs across channels.

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