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Expert articles for quick and easy answers to all your ecommerce questions.
Article

Built to Last: Optimizing Product Feeds to Power Product Discovery

Scaling product discovery isn't a budget problem. It's a data foundation problem. Learn how to implement a growth-focused feed management solution.

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Article

Google Shopping Kept Winning While You Chased TikTok Shop

Google Shopping ad spend grew 18% YoY in Q1 2026. See the four changes most merchants are missing and how to optimize your feed for the connected hub.

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The TikTok Shop Margin Trap: Four Leaks to Close

Four operational leaks compound against TikTok Shop's contribution margin. Close them with what Amazon's third-party sellers learned in 2018.

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Article

Best Practice Product Feed Management: A Growth Story in Action

It’s a familiar story for ecommerce and digital performance teams. Performance dips across platforms like Meta and Google Shopping. Pressure builds as advertising...

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Article

How Mobile and Social Commerce are Reshaping Where Products get Found

Mobile drives 77% of ecommerce traffic and US social commerce will top $100B in 2026. Learn why your product feed needs to serve five channels, not one.

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Article

Preparing your product data for GEO

Learn how to prepare your product feed for GEO. Practical steps for enriching product highlights, building trust signals, and getting recommended by AI shopping agents.

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How to optimize your product data for Perplexity, Rufus, ChatGPT, Copilot, and Gemini

Five AI shopping engines evaluate your products differently. Learn what Perplexity, Rufus, ChatGPT, Copilot, and Gemini need from your product feed.

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Article

Who Tells Your Brand Story When AI Does the Shopping?

Most merchants ask "Do I need AI?" when they should ask "Is my data ready?" Athos Commerce CTO shares what he learned from food traceability and cancer diagnosis.

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Article

AI Agents Are Already Skipping Your Products

AI agents are already skipping products with incomplete feed data. Learn the five questions agents ask that most product catalogs can't answer.

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Article

Your Data Is Your Storefront

AI shopping agents prioritize structured product data. If your catalog isn't machine-readable, you're invisible to the fastest-growing channel in ecommerce.

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