Conversational Assistant

Convert Browsers Into Buyers

An AI guide that trains on your product catalog, understands shopper intent, and keeps every conversation going until the sale.

It understands intent, not just keywords. It surfaces the right product instantly and lets shoppers search with images or text, while keeping conversations persistent so no shopper ever has to start over.

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The Smarter Way to Guide Shoppers

Conversational Assistant goes beyond search to become a true shopping companion. It engages shoppers in a natural conversation, understands what they actually want, and keeps moving them forward until they buy.

Guide shoppers with Intent, not keywords

Understand what shoppers actually mean, not just what they type, and surface the right product every time, cutting friction and reducing abandonment.

Never lose a shopper mid-journey

Let shoppers find products using text, images, or both so they can describe what they want in any way and get to the right result faster and more intuitively.

Conversations that remember, every time

Persistent conversation threads remember shopper preferences and context, so they can return anytime and continue where they left off, reducing abandonment and turning browsers into repeat buyers.

Every Feature Built to Convert Shoppers

Conversational Assistant combines purpose-built capabilities into one shopping experience that guides, supports, and converts at every stage of the journey.

Smarter Product Discovery Confident Purchase Decisions

Smarter Product Discovery

AI That Understands What Shoppers Mean, Not Just What They Type

The Conversational Assistant understands what shoppers mean, not just what they type. It surfaces the right product faster using text, images, or both for a more intuitive shopping experience.

Features

Confident Purchase Decisions

Compare, Evaluate, and Decide Without Leaving the Conversation

Help shoppers compare, evaluate, and choose with confidence. Comparison tables, smart recommendations, and in conversation support make decision making easier at every stage of the journey.

Features

Features

Multimodal Search

Let shoppers find products using text, images or both for faster and more intuitive discovery.

Intent Recognition

Understand what shoppers are really looking for and guide them to the right product right away.

Quick View

Show full product details inside the conversation so shoppers never have to leave to browse.

Product Comparison

Generate side by side comparisons on request so shoppers can evaluate options and choose faster.

Product Recommendations

Suggest similar or complementary products directly in conversation to help shoppers discover the best fit.

Immersive Shopping

Answer questions about store locations, shipping, returns, and policies all within the conversation.

Persistent Shopping Conversations

Store chats as threads so shoppers can return and pick up exactly where they left off.

Full Brand Control

Prevent inappropriate or off-brand responses with
built-in AI safety guardrails.

More Visibility, Better Performance

API-powered feeds, 50% more SKUs reaching customers

+50%

number of SKU’s shown to customers

+15%

increase in ROAS

We are delighted with the scale of what we have been able to achieve since integrating with Athos and their Google modules, and now it will be easier to add more product attributes to support our customers’ shopping discovery journey.

Simon Sharland

Head of Digital Marketing, Loyalty and Online

Officeworks

View Case Study

Frequently Asked Questions

What is Conversational Assistant and how is it different from a chatbot?

Conversational Assistant is an AI powered shopping companion that trains on your product catalog, web copy, and content to guide shoppers through discovery and purchase. Unlike traditional chatbots that follow scripts and react to keywords, Conversational Assistant understands shopper intent, asks clarifying questions, and proactively surfaces the right product at the right moment.

How does Conversational Assistant get trained on my product catalog?

Conversational Assistant ingests your product catalog, web copy, and existing content during onboarding. The AI learns your product attributes, brand voice, and policies so every response is grounded in your actual inventory and aligned to your standards. There is no manual scripting required and the assistant updates as your catalog evolves.

How does Conversational Assistant support visual search and image based discovery?

Conversational Assistant supports Multimodal Search, which allows shoppers to search using text, images, or both. A shopper can upload a photo of a product they like and the assistant will surface matching items from your catalog, making discovery faster and more intuitive for shoppers who cannot find the words to describe what they want.

How does Conversational Assistant protect my brand from off brand responses?

Conversational Assistant includes built in AI safety guardrails that restrict responses to content grounded in your catalog and approved policies. It is trained exclusively on your brand data, which means it cannot generate responses outside of your defined boundaries. Retailers maintain full visibility and control over the assistant’s behavior at all times.

Can Conversational Assistant handle questions about topics beyond products?

Yes. Conversational Assistant is designed to handle in-conversation questions about store locations, shipping timelines, return policies, and other service topics through its Immersive Shopping capability. Responses are grounded in your approved content, so the assistant stays within the boundaries you define during setup.