AI Search

AI Search That Understands Shopper Intent

Reads intent, handles complex queries, and turns every search into a match.

AI Search is a capability within Athos Commerce Product Discovery AI. It goes beyond keyword matching to understand meaning, learn from real shopper behavior, and handle complex queries including typos, natural language, and personalized intent. Fewer zero result pages. More shoppers finding what they came for.

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Search built for real shopper behavior

Shoppers rarely type the exact product name. They misspell, phrase it their way, or search based on preferences that shift by the minute. Athos Commerce reads intent and personalizes every result so no query goes to waste. Thule lifted search usage 80% across 23 global markets doing exactly this.

Fewer Zero Result Pages

Semantic AI handles typos, natural language, and complex queries. Pinned products stay in place. Every shopper finds something relevant, reducing dead end queries.

Turn Intent Into Matches

AI reads what shoppers mean behind every query, not just the exact words. Hybrid Search combines semantic understanding with keyword precision to surface products that fit.

Personalize Every Search

Behavioral and search history signals shape results per shopper in real time, so two people typing the same query see products tuned to their preferences.

AI search features that work hard

Capabilities working together: hybrid ranking that balances keywords and meaning, relevancy tuned to each shopper, and merchandising that adapts to recent behavior.

Hybrid Search Personalized Search Relevancy Search Query Personalization

Hybrid Search

AI-enriched Keyword precision plus AI semantic understanding in one ranking engine.

Combine the exactness of keyword matching with AI that understands meaning, so intent based queries surface the right products. Pinned positions stay locked for merchandising priorities, and nothing important gets buried.

Personalized Search Relevancy

Ranking that adjusts for the shopper in front of it.

Search algorithms weight personalization signals to deliver results tuned to each shopper. A built in Compare tool lets your team see how personalization is shifting ranking, so tuning stays transparent.

Search Query Personalization

Automatically merchandise results from recent shopper behavior.

Recent behavior and search history shape how products get ordered inside search and category results. Returning shoppers see relevance built from their own signals, no manual segmentation required.

Real results, real retailers

How Thule lifted search usage 80% across 23 global markets

+80%

increase in search usage

-41%

decrease in search abandonment

What really changed was visibility. We finally had insights into how customers search, where they struggle, and what we can improve. That completely changed how we work with search.

Petter Mattsson

Head of Platform

Thule

View Case Study

Frequently Asked Questions

How is AI Search different from semantic search or vector search tools?

Pure semantic tools read meaning well but lose keyword precision, so pinned merchandising and exact matches get buried. Athos Commerce Hybrid Search runs semantic understanding and keyword ranking together in one engine, so intent based queries land on relevant products while your team keeps control over what surfaces where.

Do merchandisers still control ranking, or does AI take over?

AI handles the heavy lifting on intent, relevance, and personalization. Merchandisers keep control where it matters, pinning products, boosting categories, setting rules, and locking positions inside Search. The Search Preview tool shows how ranking shifts, so every change is visible and manageable.

Can we see why a specific product ranks where it does?

Yes. Search Preview, a companion capability to AI Search, reveals match strength, scoring signals, and which query terms mattered for every result. Match Level Explainability pinpoints exactly what matched and where. Your team diagnoses ranking issues in minutes instead of filing tickets or guessing at the algorithm.

How well does AI Search work for non English shoppers and global sites?

AI Search supports 31 languages out of the box, with spell correction, synonym mapping, and semantic understanding running natively per language. Global brands like Thule use it across 23 markets, so shoppers get relevant results whether they type in English, German, Japanese, or Arabic.