Webinars, eBooks, checklists, and research to help you get ready, rally through peak, and turn Black Friday shoppers into repeat buyers.
Your Black Friday Strategy Hub
Where ecommerce connects
Your Black Friday strategy, connected from first prep to repeat buyer
Get ready before the rush, rally when peak traffic hits, and refine what you learn to turn more sale shoppers into loyal, repeat buyers. Each resource in this hub connects to one of those three distinct ideas, so you can pick up the thread wherever you are.
Start here
Start with the masterclass to prepare your Black Friday strategy, then use the guide to rally through peak and refine to turn more sales shoppers into repeat buyers.
On-demand webinar
AI is changing how shoppers search, compare, and buy, and your Black Friday strategy needs to keep pace. In this on-demand masterclass, Athos Commerce and a panel of ecommerce leaders and industry partners share how to get found in AI answers, elevate the on-site experience, and keep shoppers coming directly back to your site.
eBook
Your peak season strategy guide for turning AI discovery into repeat purchases well beyond the peak period. Get discovered off-site, convert and drive higher average order value (AOV) on-site, then keep your shoppers engaged. Get your checklist of before and after peak optimizations.
Watch, listen, apply
Each session builds on the next. Play them in order, or jump to the stage your Black Friday strategy is in right now.
eBooks
Each guide covers one part of the journey with detailed information to help you have the most successful BFCM and beyond. Download what you need now and keep the rest for later.
Score your current setup with a practical framework for off-site to on-site optimization.
Download
Your guide for the hours when traffic surges and your team needs answers fast.
Download
Look beyond peak to the growth plans that carry your Black Friday gains into the new year.
DownloadReady to amplify your peak performance?
Get your complimentary product feeds audit, ready in minutes, or your tailored on-site experience review.
Articles
Short, practical reads you can act on today. Check back for the latest BFCM articles leading up to the peak period.
Decide which tasks to hand to AI now, so your team can focus on the calls that matter most when Black Friday arrives.
Read more
A practical checklist to work through before the rush, covering the essentials of a smoother Black Friday strategy.
Read more
Quick adjustments that protect conversion when traffic peaks and shoppers have little patience.
Read more
Shoppers form opinions in milliseconds. See how product feeds, search, and merchandising work together to build trust and lift conversion.
Read moreWhere shoppers connect
Based on a survey of 2,000 consumers, the report covers AI adoption, fragmented shopping journeys, and rising expectations in fashion ecommerce.
Brands that appear accurately and consistently wherever discovery happens are positioned to win.
Customer stories
Three brands share how they connect search, merchandising, and discovery when the pressure is on.
Where ecommerce connects
