Mid-2026 Release

Discovery, Redefined.

Athos Commerce Intelligent Discovery Platform

Shopping has changed fundamentally. Consumers today discover products not just through your website, but through AI assistants, social channels, marketplaces, comparison engines, and AI platforms often without ever visiting your site at all. The brands that win in this new era are those whose products can be found, understood, and recommended everywhere shoppers look.

Today we are introducing the Athos Commerce Intelligent Discovery Platform — an all-in-one platform that brings together AI-driven agentic commerce, search, personalization, merchandising, and product feed management to connect the right shoppers to the right products across every channel.

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What's New in the Mid-Year 2026 Release

Agentic Commerce

Smarter Shopping Experiences. Faster Teams. Three AI Agents.

The way shoppers find products is changing faster than at any point in the history of ecommerce. AI agents embedded in search engines, voice assistants, and AI platforms are taking on the role of researcher, advisor, and buyer. Brands that adapt their products, data, and experiences to this agentic world will capture the next wave of commerce. Those that don’t will simply be invisible to it.

The Athos Commerce Intelligent Discovery Platform introduces three purpose-built AI agents designed to help your brand navigate this shift and what your team can deploy today.

Conversational Assistant

Give Every Shopper Their Own Personal Shopping Companion

The Conversational Assistant transforms the way shoppers discover products on your site. Rather than keyword searches that return generic results, shoppers engage in a natural, intelligent dialogue describing what they need, uploading images, or asking follow-up questions, and the assistant guides them to exactly the right product. It understands intent, not just words.

Behind the conversation is Athos Commerce’s multimodal AI, which combines text, image, and behavioral signals to surface the most relevant products in real time. The result is shorter paths to purchase, fewer abandoned sessions, and shoppers who leave confident they found exactly what they were looking for.

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Channel Assistant

Let AI Manage Your Feeds While You Focus on Growth

Managing product listings across Google Shopping, Meta, TikTok, and dozens of other channels is time consuming for ecommerce teams. Feeds fall out of compliance. Attributes get miscategorized. Performance data sits siloed.

The Channel Assistant takes on that operational burden automatically auditing your feeds, identifying gaps, validating listings, and fixing issues directly in-platform, all while keeping your team in control of every decision. Performance scorecards then surface exactly where to focus next, so your team is acting on insights rather than hunting for them.

With 1,400+ pre-built channel templates and AI-powered feed optimization built in, the Channel Assistant ensures your products are correctly formatted, accurately described, and performing their best across every channel you sell on without the manual overhead.

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GEO Assistant

Get Found Where AI Does the Shopping

A new channel has emerged, and it is growing fast. When shoppers ask ChatGPT, Google Gemini, or other AI platforms for product recommendations, they receive answers drawn from structured, enriched product data. If your catalog is not optimized for these answer engines, your products simply will not appear regardless of how strong your website experience is.

The GEO Assistant — short for Generative Engine Optimization — ensures your product catalog is enriched, formatted, and syndicated to be discovered on AI platforms. It is the emerging equivalent of SEO, applied to a new generation of shopping surfaces where AI agents do the browsing for your customers.

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AI INNOVATIONS

AI Built Into Everything. Not Bolted On.

Athos Commerce has been building AI into its platform for years, not as a feature layer on top of existing tools, but as a foundational capability woven through every application. Our AI Engine combines Predictive AI, Semantic AI, Generative AI, and Multimodal AI to power smarter discovery across every surface. The result is a platform where AI is not something you configure, it is something that works for you from the moment you go live.

The following innovations represent the latest generation of AI capabilities built directly into Search, Merchandising, Personalization, and Product Feed Management.

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AI Search

Find What Shoppers Mean, Not Just What They Type

AI Search uses natural language processing to understand shopper intent and virtually eliminate zero-result pages ensuring every search leads somewhere meaningful.

AI Data Enrichment

Better Product Data. Better Discovery. Everywhere.

AI Data Enrichment automatically standardizes attributes, expands synonyms, extracts keywords, and enhances product metadata so your catalog is discoverable across every channel, from your website to AI platforms.

AI Product Recommendations

The Right Product, for the Right Shopper, Right Now.

AI Product Recommendations delivers real-time, behavior-based recommendations that adapt during a shopper’s session — increasing engagement, average order value, and the likelihood of return visits.

AI Product Bundling

More in the Cart. Every Time.

AI Product Bundling intelligently pairs complementary products based on what each shopper is browsing, buying, and adding to cart — boosting average order value without requiring any manual curation.

AI Merchandising

Smarter Promotions, Guided by What Works

AI Merchandising provides merchandisers with AI-recommended promotions based on historical performance and live shopper behavior, turning gut feel into data-backed decisions.

Product Data Management

Make Every Product Discoverable on Every Channel

Turn fragmented, error-prone product data into clean, channel-ready feeds that drive visibility and revenue across 1,400+ marketing, social, marketplace, and AI platform channels from a single platform.

Athos Commerce and Drapers Connected Consumer Report 2026

Based on a survey of 2,000 UK consumers, the Connected Consumer 2026 report reveals how AI adoption, fragmenting shopping journeys, and rising consumer expectations are reshaping fashion ecommerce. 60% of consumers now use AI tools while shopping. Only 14% say product information is consistent across channels. The brands that win will be those that show up accurately and seamlessly wherever discovery happens.

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Today at Shoptalk Europe, Athos Commerce announced the launch of the Athos Commerce Intelligent Discovery Platform.
An all-in-one AI-powered platform designed to help ecommerce brands connect the right shoppers to the right products across every shopping channel. Built for the era of agentic commerce, the platform combines search, personalization, merchandising, product feed management, and Generative Engine Optimization into a single platform that helps brands improve discoverability, drive conversion, and deliver seamless shopping experiences across both traditional and generative channels.

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