The Brand

Established 30 years ago in Richmond, Victoria, Officeworks is one of Australia’s leading retailers, selling a range of products and services in a variety of areas including technology, stationery, education resources, furniture, art supplies and print and create. Officeworks is convenient for its customers all over Australia, operating more than 170 stores, online channels with 40,000 products, and delivering to over 3,000 postcodes. 

The Officeworks Business team help Australian businesses of all sizes, including small businesses through to Government, Schools and Early Learning Centres, start, run and grow.  Officeworks is helping its customers work, learn, create and connect, so they can help make bigger things happen.

The Challenge

Officeworks identified an opportunity to enhance the way its full range of products is showcased on preferred channels. By addressing legacy product feed limitations and improving the accuracy of feed information, the business could reduce manual processes for its team and create a smoother shopping experience for customers.

The Solution

By collaborating with Athos Commerce, formerly operating as Intelligent Reach, Officeworks was able to implement industry-leading infrastructure best practices. 

Athos integrated with the client’s infrastructure, upgrading legacy file based feeds to much faster API’s on the Athos platform. The team customised specific product feeds for required channels (including Google Shopping and Meta),  leading to almost real-time accuracy of data between channel feeds and the Officeworks website. 

Athos Commerce, in partnership with Google, worked together to enhance value across every stage of its digital channels ecosystem. The key achievement was the integration of Athos with Google’s Regional Availability and Pricing module (RAAP) into its product data to enhance Shopping Ads. Another achievement was launching Google Content API for faster feed updates to Google.

With Google’s RAAP, Officeworks was able to display product availability and variable pricing relative to customers’ preferred store locations. This solution also helped to solve the client’s main challenge of not being able to showcase their entire inventory.

We also helped with LIA’s, which use a local product feed to show real-time inventory and store locations for Officeworks’ physical stores directly in search results, making it easy for customers to see what’s available nearby. This not only improves the shopping experience but also helps drive more in-store sales.

The Results

Athos Commerce enabled Officeworks to unlock more SKUs and deliver faster, more efficient product, price, and stock updates via Intelligent Reach APIs. As a result, Officeworks can now showcase their products across paid search and social media, giving customers access to its entire range.

Through API integration Officeworks has achieved:

• 50% growth in the number of SKU’s shown to customers
• Smoother customer journeys with site information shown accurately on media channels (Google and Meta Surfaces)
• Significantly lower time spent internally on solving data mismatches 

Through RAAP Integration, Officeworks has achieved:

• 10% increase in incremental search revenue within just 3 months
• 15% increase in ROAS

Next Steps

Having seen the success with the collaboration so far, the next step is to introduce other elements of the Athos platform. In the coming months Officeworks plans to introduce the Data Connector Module and the Experiments Module.

The Data Connector Module will provide unrivalled data insight at the product level; while the Experiments Module provides the ability to set up and run experiments including A/B tests, analyse the impact of the results, and roll out successful performance improvement changes with a single click.

Partner with Athos Commerce to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.