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Expert articles for quick and easy answers to all your ecommerce questions.
Article

Your Data Is Your Storefront

AI shopping agents prioritize structured product data. If your catalog isn't machine-readable, you're invisible to the fastest-growing channel in ecommerce.

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Article

Your Google Shopping Feed Is Already Powering ChatGPT

83% of ChatGPT's product recommendations come from Google Shopping. Learn why your product feed is now your most important AI asset and how to optimize it.

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Conversions

Behind the Transformation: How David Jones is Powering Smarter Ecommerce with Athos Commerce

Discover how iconic Australian retailer David Jones modernised its ecommerce strategy through smart technology, optimised data feeds, and strategic collaboration with Athos Commerce. In this 40-minute session, we’ll take you behind the scenes of their digital transformation, exploring how data-driven decision-making, feed optimisation, and cross-channel performance insights helped them enhance visibility, improve customer experience, and drive measurable growth. Whether you’re looking to scale smarter, refine your product data, or elevate your omnichannel strategy, this session will give you practical takeaways you can apply right away.

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Article

How Customer Data Drives Product Discovery

Product discovery is only as smart as the data behind it. Learn how ecommerce brands can unify customer data to personalize discovery, surface relevant products, and improve conversion, margin, and retention.

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Conversions

Live Ecommerce Website Reviews. Real Experts. Actionable Takeaways.

Watch The Ecommerce Hot Seat, where ecommerce experts from Athos Commerce and Tom&Co, audit real online stores in real time, showing you exactly what’s working, what’s holding performance back, and how to fix it in just 30 minutes.

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Sport & Outdoors

RUDIS Case Study

Discover how Rudis has elevated its merchandising strategy using Athos Commerce’s Merchandising tools.

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Article

Meet the Future of Shopping: Introducing New Innovations in the Athos Commerce AI-Powered Platform

Discover Athos Commerce’s new AI-powered platform innovations transforming product discovery, search, feeds, merchandising, and conversational shopping experiences.

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Article

The Hidden Cost of Fragmented Product Discovery

Fragmented product discovery quietly drains ecommerce revenue, creating operational drag, inconsistent shopper experiences, and hidden costs across channels.

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Article

Why Ecommerce Revenue Is Being Won (and Lost) at Discovery—Not Checkout

Checkout isn’t broken—growth is lost earlier, where product discovery builds confidence, intent, and revenue long before checkout begins.

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Sport & Outdoors

Thule Case Study

See how Thule and Athos Commerce improved global product discovery, driving 80% higher search usage and stronger ecommerce performance.

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