The New Retail Funnel: How to Win Product Visibility in the Age of AI

The New Retail Funnel: How to Win Product Visibility in the Age of AI

The ecommerce funnel as we know it is disappearing. Today’s shoppers don’t move neatly from awareness to consideration to conversion, they jump, swipe, search, and shop across a fragmented ecosystem of creator content, TikTok Shop, Google Shopping, marketplaces, brand sites, and increasingly, AI-powered assistants. Discovery and conversion now happen everywhere, all at once.

Why this matters

Retailers are facing unprecedented complexity: more channels, more formats, more algorithms, and more competition for consumer attention. At the same time, product data quality, feed optimization, and cross-channel merchandising have become mission-critical skills.

This webinar aims to provide a clear, strategic view of how to navigate this shift, combining macro-level insight for senior leaders with practical, actionable guidance for ecommerce and merchandising teams.

Meet The Speakers

Senior leaders from fashion and retail brands alongside product visibility specialists from Athos Commerce.

Full speaker lineup to be announced.

Stephanie Brown

Head of Product at Athos Commerce

Rosie Bentham

Strategic Key Account Lead, Fashion & Beauty at TikTok Shop

Paul McDermott

Digital Transformation, Marketing & Ecommerce Consultant at Diageo

Margaret Simm

Fractional Merchandise Consultant at Ex Hotter Shoes, Missguided, Matalan

Alex Green

Fractional Head of Ecommerce at Ex Nexus Brands Group, Yours Clothing, ISAWITFIRST.com

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