The New Retail Funnel: How to Win Product Visibility in the Age of AI

The ecommerce funnel as we know it is disappearing. Today’s shoppers don’t move neatly from awareness to consideration to conversion, they jump, swipe, search, and shop across a fragmented ecosystem of creator content, TikTok Shop, Google Shopping, marketplaces, brand sites, and increasingly, AI-powered assistants. Discovery and conversion now happen everywhere, all at once.

This webinar unpacks the rise of the “shattered retail funnel”, a new and daunting reality where product visibility, relevance, and attribution are no longer confined to a single channel or platform.

For retailers, this shift presents both a challenge and a major opportunity: how do you ensure your products show up consistently, accurately, and persuasively across every surface where customers make decisions?

Date: May 20 at 2pm BST/ 9am EST

What we’ll cover
• How the retail funnel is fragmenting
• Where AI is influencing discovery
• Why product data impacts performance
• How to improve visibility across channels
• What strong execution looks like

Why this matters

Retailers are facing unprecedented complexity: more channels, more formats, more algorithms, and more competition for consumer attention. At the same time, product data quality, feed optimization, and cross-channel merchandising have become mission-critical skills.

This webinar aims to provide a clear, strategic view of how to navigate this shift, combining macro-level insight for senior leaders with practical, actionable guidance for ecommerce and merchandising teams.