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Expert articles for quick and easy answers to all your ecommerce questions.
Article

What AI Should Handle Before Your Biggest Black Friday

Fix product data, merchandising, and feeds before peak traffic hits — the AI playbook retailers are using to capture more BFCM revenue, from human and AI shoppers alike.

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Article

Manual Merchandising Is Hampering Your Growth

Manual merchandising caps out as catalogs grow. See the three stages of merchandising maturity and how to move from manual control to AI-executed automation.

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Jewelry

Moon Magic Case Study

See how Moon Magic transformed product discovery with intent-based search, helping shoppers find products through outcomes like “self-love” and “overthinking.”

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Fashion & Apparel

AS Colour Case Study

See how AS Colour increased search conversions and drove over 60% of revenue through search with Athos Commerce’s AI-powered discovery platform.

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Conversions

The New Retail Funnel: How to Win Product Visibility in the Age of AI

The ecommerce funnel as we know it is disappearing. Today’s shoppers don’t move neatly from awareness to consideration to conversion, they jump, swipe, search, and shop across a fragmented ecosystem of creator content, TikTok Shop, Google Shopping, marketplaces, brand sites, and increasingly, AI-powered assistants. Discovery and conversion now happen everywhere, all at once.

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Athos-Webinar-2026-05-27-Discovery-Day
Conversions

Ecommerce Discovery Day: Celebrating Success and Preparing for Peak Performance

Watch our 50-minute webinar built for Australian online retailers who want to grow profitably, rather than just running faster. Hear directly from leading retailers about what's actually working right now, from getting found across channels to converting shoppers once they land on-site.

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Conversions

Ecommerce Hot Seat with Quickfire Digital | Flowbox

Watch The Ecommerce Hot Seat, where ecommerce experts from Athos Commerce, Quickfire Digital and Flowbox, audit real online stores in real time, showing you exactly what’s working, what’s holding performance back, and how to fix it.

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Conversions

Live Ecommerce Website Reviews. Real Experts. Actionable Takeaways.

Watch The Ecommerce Hot Seat, where ecommerce experts from Athos Commerce and Tom&Co, audit real online stores in real time, showing you exactly what’s working, what’s holding performance back, and how to fix it in just 30 minutes.

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Athos-Commerce-eBook-Grow-Future-Forward
Ecommerce

GROW: The Future Forward Edition

Where is ecommerce growth coming from in 2026? Eight specialists on zero-party data, wasted ad spend, agentic search, margin, and B2B buying.

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Health & Beauty

Laura Mercier & Bare Minerals Case Study

Discover how Orveon and Athos Commerce transformed Laura Mercier and BareMinerals with personalized Shopify experiences and smarter product discovery.

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