Athos Commerce and The Pixel surveyed 800 ecommerce shoppers and discovered ecommerce teams are losing revenue before shoppers ever reach checkout

79% of shoppers aren’t ready to buy when they visit your site.

But most ecommerce experiences are still built for the 21% who are.

Today’s shoppers are researching, comparing, browsing, and discovering across channels before they ever make a purchase decision. When your search, navigation, product data, and personalization fail to guide them, they leave.

Not because the product wasn’t there.
Because they couldn’t find it.

The Discovery Gap is a new research report from Athos Commerce and The Pixel, based on a survey of 800 shoppers across search behavior, trust, AI, social commerce, and on-site discovery.

Download the report to learn:

1. Why 80% of shoppers have abandoned a site over poor product discovery
2. The hidden revenue loss most analytics dashboards never show
3. Why the 30–44 demographic is the real AI commerce sweet spot
4. How social discovery creates “Amazon leakage”
5. What shoppers actually want from personalization and search
6. The five priorities retailers should focus on now

Built for ecommerce leaders

Whether you lead ecommerce, merchandizing, growth, digital experience, or product discovery, this report gives you a clearer view of how modern shoppers behave and where revenue is quietly being lost.

If your teams are investing in traffic acquisition, personalization, marketplaces, or AI, this research will help you prioritize the experiences that actually influence conversion.