A practical framework for evaluating on-site optimization and off-site product feed vendors. Score your current setup, find the weak spots, and walk into every demo with the right questions.

• Five questions to answer before any vendor demo
• A 1–10 scorecard your ecommerce and performance marketing teams complete together
• Comparison tables for four approaches, from native plugins to full platforms
• A rollout plan built around your peak sales calendar

Two teams, one set of product data

Your performance marketing team sends product data out to channels. Your ecommerce team turns the same data into on-site experiences. This guide gives both teams one set of questions to answer, using the same products and the same shopping period.

Take a look inside

Worksheets and tables built to be printed, filled in, and brought into vendor conversations.

Results from retailers who closed the gap with Athos Commerce

The guide includes the starting conditions behind each result, so you can compare them with your own situation.