Charles Darwin's theory of evolution shows it's not the biggest or the strongest that endure. Those who thrive are the best adapted to their environment.

Online retail is in a new evolution of its own. According to McKinsey & Company, 60% of consumers now regularly use the AI overview at the top of organic search. But here's the gap. Only 1% of cited sources are brand-owned websites. To get surfaced in AI answers, chosen by shoppers, and keep them coming back, online retailers need to adapt fast.

Athos Commerce, Megantic, and Dotdigital pooled their expertise into one practical peak season ecommerce strategy guide.

Discover how to:

• Get your products cited in AI answers, with the off-site trust signals and structured data that algorithms rely on
• Increase conversion rates during ecommerce peak season by refining on-site search, merchandising, and personalization
• Better understand your customers' motivations with recency, frequency, and monetary value (RFM) modeling, and bring sale shoppers back at full price

Your guide also comes with quick checklists of what to implement before the peak season starts, and what to analyze and optimize afterwards.

Download it now and learn how your online store can adapt faster.