The Future of Commerce is Human.
People power modern business, from developers and data architects building the backbone of digital commerce, to marketers, merchandisers, and executives driving growth and innovation. This Edition of GROW 25 explores how technology is reshaping roles, redefining consumer expectations, and accelerating change faster than ever. You'll hear from experts within Ecommpay, Mapp, Sparklayer, Made, Aimai, Simply Commerce, Optifi and Athos Commerce to understand the evolving relationship between humans, machines, and markets and what it means for the future of work and commerce.
What's Inside?
- People + AI in Product Discovery: How human creativity and AI combine to create more personalised, emotionally resonant ecommerce experiences
- A/B Testing and Optimisation: Understanding the difference between testing and true optimisation, and how brands can continuously refine discovery experiences for higher ROI
- Accessibility as a Growth Strategy: Why inclusive design and digital accessibility aren’t just ethical imperatives - they’re commercial advantages that drive loyalty and reach
- Pricing Science in Action: How data-driven optimisation uncovers the most profitable pricing sweet spots, beyond the limits of traditional A/B testing
Packed with insights, human-centered strategies, and data-driven examples, this playbook will help you personalise smarter and connect deeper.
Download your free copy now. You can also get a no-strings-attached site audit by ticking the box as you download the ebook.
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