About JamJoom Fashion
JamJoom Fashion is a fashion retailer serving customers in Saudi Arabia with a seasonal collection of around 20,000 SKUs live online at any one time across multiple Shopify stores.
The challenge: manual merchandising at scale, with little visibility
JamJoom Fashion’s previous search and merchandising tool, Boost AI offered limited functionality and very limited reporting. The team had little visibility into how search and merchandising were actually performing. The bigger problem was manual effort. With around 20,000 SKUs on site at any one time, spread across several Shopify stores, every category had to be merchandised by hand, store by store, with almost no automation to help.
That had a direct impact on shoppers. Out-of-stock products were often left sitting at the top of category pages, and with so many categories and SKUs to manage, it could easily go unnoticed.
The solution: automated merchandising and better reporting with Athos Commerce
JamJoom Fashion went looking for a platform that would take the manual work out of merchandising and give the team proper reporting.
The biggest change has come from global boost rules. Instead of merchandising collection by collection, the team now runs a single rule across every collection that only promotes products with at least 70% of sizes in stock, ranked by the highest-converting products over the last 30 days. Broken-size and out-of-stock products no longer crowd the top of the page, and best sellers rise automatically. Alongside merchandising, JamJoom Fashion has also optimized its site search with Athos.
Implementation: live in seven weeks, ahead of peak trading
JamJoom Fashion had a tight deadline: around seven weeks to go live before KSA National Day, the brand’s biggest trading period of the year. Working closely with the Athos team, JamJoom Fashion launched in early September, in time for peak.
Rebecca Wood
The results: a 60% conversion uplift and hours back every week
In the first two weeks after launch, JamJoom Fashion’s conversion rate increased by 60%. The time savings are just as clear. Merchandising every category used to take the team around a whole week on the old system; with a global boost rule doing the heavy lifting, it now takes a couple of hours. Even the new arrivals category, which still needs two rounds of merchandising because of language requirements, has dropped from a couple of hours to around an hour.
Rebecca Wood
What’s next: personalization by size
With search and merchandising live, JamJoom Fashion plans to make much more use of Athos personalization and A/B testing as its new site launches. A key focus is size-based personalization: tailoring the shopping journey to the sizes a customer has bought before, which matters for a seasonal collection where sizes often break.
Rebecca Wood
About Creative971:
Creative971 has worked with Jamjoom Fashion for the past three years, including the full migration of Nayomi, Dream and Mihyar from Magento to Shopify. Jamjoom Fashion chose Creative971 for its proven track record in Shopify implementations and platform migrations, and for its ability to build an ecommerce experience around the brands, their customers and their business goals. Since the migration, the team has delivered UX-focused redesigns and extensive custom features, combining design and technology to make the sites easier to use and support the brands’ commercial goals. Creative971 recommended Athos Commerce as a strong fit for the shopping experience across the Nayomi and Mihyar Shopify stores.Creative971 will continue supporting and improving the stores as Jamjoom Fashion’s needs change, working alongside Athos Commerce.
Creative971 is a Shopify Premier Partner agency based in Dubai, celebrating 10 years dedicated exclusively to Shopify and Shopify Plus. With more than 200 Shopify sites worked on, the agency combines ecommerce strategy, UX design, development, and growth services to help brands improve their online business. Its expertise includes platform migrations, Arabic RTL experiences, and the needs of ecommerce brands across the UAE, Saudi Arabia, and the wider GCC.
Partner with Athos Commerce to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.
