Athos Commerce vs Nosto

Nosto stops at personalization. Athos Commerce runs the whole discovery experience.

Nosto gave you personalization. Athos Commerce gives you personalization with control, AI Search that matches it, and Conversational Discovery on one product data foundation. No modules. No compounding bill.

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4.5 ★ on G2

4.7 ★ on Gartner Peer Insights

Trusted by more than 2,700 global brands around the world

Real results from enterprise brands

951%

Increase in revenue per visit

300%

Growth in search led revenue

322%

Revenue lift driven by personalization

14%

Lift in search conversion rate

Why Athos Commerce wins

Same personalization depth. Plus AI Search that runs on the same brain, merchandiser controls you can see into, and pricing that does not increase with every new module.

AI Search built for commerce

Athos is search first with personalization built in. Behavioral ranking and real time intent adaptation apply across search and category pages, not just recommendations. The same AI that personalizes the homepage personalizes the search results page.

Explainable AI, not a black box

Merchandisers see why every product ranks where it does. Granular rules, manual overrides, and explainable logic for every AI decision. Adjust for margin, inventory, or campaign priorities without engineering tickets or vendor guesswork.

Personalization that reaches every channel

Personalization across search, category pages, recommendations, email, and conversational discovery. All on the same product data foundation. Not just recommendation widgets. Personalization runs across the entire discovery experience.

Conversational Discovery. Live in production.

Conversational Assistant, Channel Assistant, and GEO Assistant are in production on the same AI and data model as your search and personalization. Not a roadmap item. Not a bolted on module.

Top reasons customers choose Athos Commerce over Nosto

Athos Commerce is an AI powered Intelligent Discovery Platform. Nosto is a personalization tool that added search as a module. Brands moving to Athos Commerce get personalization, AI Search, and merchandiser control on one product data foundation that reaches every channel shoppers use.

Intelligent Discovery Platform

Personalization and AI Search running on one product data foundation, not a search module added on later.
Discovery reaches every channel shoppers buy on: your website, marketplaces, comparison engines, social channels, and AI platforms.
One Athos Commerce platform reaches search, category pages, recommendations, email, and conversational discovery. Nosto only reaches what its modules cover.

LEARN ABOUT THE INTELLIGENT DISCOVERY PLATFORM →

AI Merchandising

Explainable AI logic behind every ranking decision, with granular rules and manual overrides.
Merchandisers see why products rank where they do and can adjust for margin, inventory, or campaign priorities.
Bared, Patagonia, and Peppermayo all moved from Nosto to Athos.

LEARN ABOUT ATHOS COMMERCE MERCHANDISING →

One Platform, One Contract

Search, Personalization, Merchandising, Feed Management, plus three AI agents on one platform and one contract.
No JavaScript overlay penalty on Core Web Vitals or Google rankings.
Predictable pricing that does not compound every time your catalog or shopper base grows.

LEARN ABOUT THE ATHOS COMMERCE PLATFORM→

Frequently Asked Questions

How is Athos Commerce different from Nosto?

Nosto is a personalization tool that added search as a module. Athos is a full Intelligent Discovery Platform with AI Search, Personalization, Merchandising, and Feed Management on one product data foundation. Everything runs on the same AI and the same data model, not separate systems bolted together.

Is Athos Commerce AI a black box, or can we see and control what it does?

Athos AI is designed for transparency. Your merchandising team sees why every product ranked where it did, can override the AI when it is wrong, and can set business rules the AI has to respect. The AI does the heavy lifting on relevance. Your team stays in charge of every outcome.

Will Athos Commerce slow down our site the way heavy overlays do?

No. Athos runs on distributed cloud infrastructure and does not deploy a heavy JavaScript overlay. Search results, recommendations, and merchandising decisions serve fast enough that shoppers experience the platform as instant. Site speed and Core Web Vitals scores are protected. Your Google rankings stay intact.

Does Athos Commerce work with Shopify Plus, BigCommerce, and Adobe Commerce?

Yes. Athos connects to any commerce platform through open APIs and existing integrations. Whether you run on Shopify Plus, BigCommerce, Salesforce Commerce Cloud, Adobe Commerce, or a headless custom stack, Athos runs on top of what you have. There is no requirement to replatform.

How does Athos Commerce pricing compare to Nosto?

Nosto pricing starts low and compounds as brands add modules for search, merchandising, bundles, and feed integrations. Athos runs everything on one contract with predictable pricing that does not compound every time your catalog or shopper base grows. By the time a Nosto brand adds four modules, total cost often exceeds Athos.

Keep the no code speed. Gain the control.

Your team built a rhythm on Nosto. Drag and drop rules. Segment builders. Recommendation widgets. That rhythm does not disappear when you move to Athos Commerce. It gets faster, more transparent, and stops hitting the module wall every time you want to add a channel or a capability.

Map your Nosto setup

Every Nosto segment, recommendation rule, and campaign is inventoried and mapped into Athos Commerce before anything changes on your site. Nothing you built in Nosto is lost. Your team sees the mapping before signing off on cutover.

See inside the AI

The moment Athos Commerce runs on your catalog, your merchandising team can see why every product ranks where it does. Rules and overrides they had to trust in Nosto’s black box become visible, explainable, and adjustable in Athos Commerce.

Unlock the full stack

Search, Merchandising, Personalization, Feed Management, and three AI agents come with your Athos Commerce contract. Every module Nosto would have charged extra for is included. Your team runs them all from one interface, on one login.

Go live and grow

Nosto keeps running until Athos Commerce is proven on your traffic. Cutover happens on your calendar, not a vendor’s. Athos technical and customer success teams are on hand. Most brands see meaningful revenue movement in the first quarter.