Black Friday and Cyber Monday (BFCM) are critical moments for ecommerce. To ensure Searchspring remains stable and reliable during these high-traffic days, we’re implementing a code freeze and a publishing pause to minimize risk and keep your site running smoothly.
What’s the difference between a code freeze and a publishing pause?
Code freeze
Our Product Engineering team will pause changes to the deployed platform, services, and core product features. This ensures stability by avoiding updates that could introduce unforeseen issues during peak sales periods.
Publishing pause
Our Support, ProServ, and Implementation teams will pause any changes to your site implementation—such as custom filters, scripts, new integrations, or in-progress projects—to keep your current setup stable.
Why we have a code freeze
Ensure consistent uptime
Even minor downtime can impact BFCM revenue. A code freeze prevents unexpected updates or changes that could affect site availability or performance.
Avoid unintended changes
Pausing both platform and implementation updates reduces the risk of bugs or errors close to key sales days.
Simplify troubleshooting
If an issue arises, fewer moving parts make it easier to diagnose and fix quickly. You can focus on other areas of your tech stack.
Start 2026 seamlessly
After the code freeze, we’ll carefully deploy a “code thaw” with pending updates and features in a thoroughly tested and stable environment—ensuring no disruptions during peak shopping season.
Key dates
Submission deadlines
- August 15, 2025 – New customer project submission deadline
- September 15, 2025 – Requirements approval deadline
- September 1, 2025 – Existing customer project submission deadline
- September 15, 2025 – Requirements approval deadline
Implementation dates
- November 3, 2025 – Code freeze begins; last day to push site implementation projects live
- November 17, 2025 – Publishing pause begins
- November 28, 2025 – Black Friday
- December 1, 2025 – Cyber Monday
- December 2, 2025 – Publishing pause ends; code “thaw” begins for critical updates (if any)
- December 19, 2025 – Code freeze resumes for the holiday season
- January 6, 2026 – Code freeze ends; normal operations resume
What you can expect
Clear communication
We’ll keep you informed of key dates and any relevant updates throughout the code freeze and publishing pause.
Full support
Our teams remain on standby to address any critical issues during BFCM.
Continued behind-the-scenes development
While no changes will be deployed during this period, our Product Engineering team will continue advancing key projects—ready to launch in a stable, tested environment after the new year.
We’re honored to partner with you this holiday season and look forward to supporting your success during Black Friday, Cyber Monday, and beyond.
