From Discovery to Conversion: Play-by-Play Insights from Kick Game & Ecommerce Experts

Why This Matters

Peak season is coming fast, and every click counts. In this panel, Kick Game’s team will reveal how they’re preparing their online experience for high-intent shoppers, alongside experts from Athos Commerce, Octane AI, and Blend Commerce.

This is not a product pitch — it’s a playbook of proven tactics you can put into action immediately to improve discovery, reduce drop-offs, and capture more conversions ahead of the busiest shopping days of the year.

What You’ll Learn

Real-world wins from Kick Game — what’s working right now to keep shoppers engaged from search to checkout

Quick wins for BFCM — the easiest changes you can make this month to maximise conversions

How to use your data smarter — simple ways to leverage first-party and zero-party data without overhauling your tech stack

Post-purchase plays — strategies to turn one-time buyers into loyal fans

The session will also include a quick myth-busting round on digital marketing and ecommerce practices.

Connect with our panelists:

John Brolly

Partner Manager EMEA (Moderator)

Jack Turner

Head of Digital

Aoife Teague

Director of Partnerships

Adam Pearce

Co-Founder

In the discussion:

Data and Personalization
We will explore which data points matter most, from zero- to first-party sources, and how to apply them to create personalized experiences that improve engagement and reduce bounce.

The Customer Journey
The discussion will cover how to remove blockers across discovery, checkout, and post-purchase, as well as how guided shopping and conversational tools are shaping the modern path to conversion.

Growth and Conversion
The panel will highlight strategies for balancing upsells with simplicity, turning returns and exchanges into revenue opportunities, and building shopper journeys that adapt quickly to deliver sustainable growth.