How to Drive Better Conversions with Tailored Experiences

BFCM traffic is coming. The question is whether your ecommerce experience is ready to convert it.

Join Athos Commerce for a practical session on how retailers can create more tailored, conversion-ready experiences before peak season hits. We’ll cover how AI-powered personalization, product data, merchandising priorities, and guided discovery can help shoppers find the right products faster and move from browsing to buying with less friction.

Date August 12
10 AM EST/ 3PM BST


Why attend

Most BFCM plans focus on campaigns, discounts, and traffic. But conversion is won in the moments after the click, when shoppers are searching, comparing, hesitating, returning to carts, or asking questions.

This session will help you pressure-test those moments before peak season locks down.

What you’ll learn

  • Which shopper moments matter most during BFCM

  • How to use personalization to make discovery more relevant

  • How product data and merchandising signals can shape better experiences

  • Where AI can help reduce manual work and speed up optimization

  • How Conversational Assist can guide shoppers and reduce hesitation

  • What to improve now before peak traffic hits


Meet the Speakers

Neil Lofgren

Senior Director of Engineering at Athos Commerce

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Darin Lynch

Founder & CEO at Irish Titan

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