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Expert articles for quick and easy answers to all your ecommerce questions.
Article

Intent-Based Merchandising and the AI Agent Advantage

Keyword search misses shopper intent. Discover how intent-based merchandising boosts conversion today and AI agent visibility tomorrow.

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Article

From Search Bar to Shopping Agents: How Product Discovery Is Evolving

On-site product search and AI agent discoverability share the same catalog foundation. Product data enrichment improves both. Learn where to start building it.

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Article

TikTok Shop Content Only Looks Spontaneous

Creators drive 60–75% of TikTok Shop sales. See the product-data system behind creator-led Discovery Commerce, and how to organize teams for it.

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Article

Your Product Reviews are Training a Salesperson You Didn’t Hire

Reviews are now trust signals AI agents read before they buy. See what product reviews and Google's Merchant API mean for agentic checkout.

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Agentic & AI Commerce

Ecommerce Pulse ANZ: From Price Pressures to AI Impact

Join Athos Commerce and a panel of ANZ ecommerce leaders from Ksubi, DECJUBA, StudioHawk and Evocative Media as they unpack how retailers can turn cautious, price aware shoppers into revenue, and get discovered in a market that is shifting fast towards AI.

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Article

Preparing your product data for GEO

Learn how to prepare your product feed for GEO. Practical steps for enriching product highlights, building trust signals, and getting recommended by AI shopping agents.

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Article

How to optimize your product data for Perplexity, Rufus, ChatGPT, Copilot, and Gemini

Five AI shopping engines evaluate your products differently. Learn what Perplexity, Rufus, ChatGPT, Copilot, and Gemini need from your product feed.

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Article

Who Tells Your Brand Story When AI Does the Shopping?

Most merchants ask "Do I need AI?" when they should ask "Is my data ready?" Athos Commerce CTO shares what he learned from food traceability and cancer diagnosis.

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