Ecommerce Personalization Software

Show Shoppers What They Want Next

Deliver one-to-one experiences across search, categories, recommendations, email, and SMS at scale.

Ecommerce personalization software by Athos Commerce delivers shopping experiences across search, categories, product recommendations, email, and SMS. Powered by real-time behavioral signals and AI, it surfaces relevant products for each individual shopper before they know what they’re looking for. Built for ecommerce teams who want relevance at scale, without sacrificing control.

Personalization Built for Every Shopper

Personalization turns every visit into an individual experience. Give your team the AI recommendations, real-time relevancy, and re-engagement tools they need to connect with every shopper before, during, and after every visit.
One shopper, one experience

Personalize every interaction in real time, from search results to category pages, based on each shopper’s behavior and preferences.

Show them what they’ll love

The AI reads browsing patterns and purchase history to surface the products each shopper is most likely to buy, not what’s popular site-wide.

Bring them back for more

Re-engage shoppers with personalized email and SMS product recommendations triggered by real-time activity, so every message feels relevant.

Everything You Need to Personalize

From AI-powered recommendations to real-time intent signals, we give your team the tools to deliver a unique experience to every shopper across every channel and touchpoint.
AI Product Recommendations
Turn product discovery from guesswork into precision.

Surface product recommendations that update in real time based on browsing patterns, session behavior, and purchase history, from trending items to cross-sells and curated picks, keeping shoppers engaged and moving toward checkout.

Features
AI Product Bundling
Bundle what fits together based on browsing, purchasing, and cart activity.

Generate contextually relevant bundles based on cart contents, real-time browsing behavior, and demand trends. Display them on product detail and cart pages to lift average order value without additional merchandising effort.

Features
Personalized Relevancy
Match search results to individual shopper intent and behavior.

Reorder search and category results dynamically for every shopper using behavioral ranking, real-time intent signals, and segment-based personalization. The system continuously refines positioning as it learns from each session.

Features
Marketing Automation Integrations
Dynamically recommend relevant products based on what shoppers browsed, abandoned, or bought.

Embed personalized product recommendations directly into email and SMS campaigns. Recover abandoned browse, abandoned search, and abandoned cart sessions. Create hyper-personalized audience segments with our integrations that help you maintain consistent personalization across your online store and into your marketing campaigns through Attentive, Cordial, Dotdigital, Klaviyo, and Omnisend.

Features

Personalization That Converts Shoppers

AI-driven personalization, 38% higher average order value

+38%

increase in AOV for Laura Mercier

+26%

increase in ecommerce conversion for Bare Minerals

There are signals that the consumer gives us that allow us, through personalization and AI, to understand their intent and serve the right product. It might be based on previous browsing, similar consumers’ searches, or frequently bought together items.

Carney Nir
VP of Global eCommerce and Digital Experience
Laura Mercier & BareMinerals
View Case Study

Frequently Asked Questions

What is ecommerce personalization software?

Ecommerce personalization software uses customer data and machine learning to tailor what each shopper sees on your online store. It reads signals like clicks, searches, and past purchases. Then it adjusts search results, category pages, and product recommendations to match. The goal is a personalized shopping experience that helps every shopper find what they want faster.

Is e-commerce personalization software hard to set up?

No. E-commerce personalization software from Athos Commerce installs without coding or IT support. Your team configures rules and guardrails in the dashboard, and the AI handles ranking and recommendations from there. Most teams are live in days rather than months.

How does personalization work for first-time visitors with no history?

We start with session-based signals the moment a shopper lands. Browsing behavior, category affinity, and real-time intent reveal preferences within minutes, with no prior history needed. As shoppers return and engage, the system builds a richer profile and product recommendations become increasingly precise. A first-time visitor still gets a meaningfully personalized shopping experience from visit one.

How does an ecommerce personalization platform improve conversion rate?

An ecommerce personalization platform puts relevant products in front of shoppers earlier in the visit. A faster user experience means fewer clicks between landing and buying, which usually leads to higher conversion rates and a stronger average order value. Athos Commerce customers have seen a 38% lift in AOV and a 26% lift in conversion rate after turning personalization on.

How does this handle data privacy and compliance with regulations like GDPR?

We’re built to operate within your consent and compliance framework. Personalization runs on first-party behavioral data such as browsing, sessions, and purchase signals, without relying on third-party cookies. We work with your legal and technical teams during onboarding so data handling meets your regional requirements, including GDPR and CCPA.

Will this work alongside our existing CRM, CDP, or marketing platforms?

Yes. We’re designed to complement your existing stack, not replace it. Our personalization engine connects with platforms like Klaviyo, Dotdigital, Cordial, and Attentive for email marketing and SMS. Our APIs are built to integrate with CRMs and CDPs your team already relies on for customer data.

Which ecommerce platform does Athos Commerce support?

Athos Commerce works with Shopify and Shopify Plus, along with Magento, BigCommerce, and Miva. Most of our customers are mid-market online retailers doing $5 million to $100 million in revenue. Because setup does not require developers, your team can launch on your current ecommerce platform without engineering time.

Can we run A/B testing on personalization?

Yes. You can run A/B testing on product recommendation placements, ranking rules, and dynamic content to see what actually moves revenue. Results are reported at the segment level, so you can tell which customer behavior patterns respond to which experience. Many teams use A/B testing to prove value before rolling changes out across the whole store.

How does personalization reduce cart abandonment?

Cart abandonment usually happens when shoppers lose momentum or stop seeing anything they want. Real-time recommendations keep relevant content in front of them while they browse. When they do leave, our email marketing and SMS integrations send relevant products based on previous purchases and abandoned sessions to bring them back.

Does personalization carry over to our mobile app and other channels?

Yes. The same behavioral profile powers your website, your mobile app, and your marketing campaigns. Shoppers get a consistent customer experience on desktop, on mobile, and in their inbox. That consistency builds customer satisfaction and customer loyalty over time.

What behavioral signals does the personalization tool use?

The personalization tool reads clicks, searches, category views, dwell time, cart activity, and purchase history. It combines those behavioral signals with catalog and inventory data in real time. Predictive analytics then estimates what each shopper is most likely to buy next.

How does machine learning power data-driven personalization?

Machine learning models score every product against every shopper session. That scoring updates constantly, so data-driven personalization gets sharper as more people shop. AI-powered search applies the same models to queries, which improves search results for new and returning shoppers alike.

How much ongoing management does our team need to put in?

Very little. Once configured, the AI handles ranking, product recommendations, and re-engagement automatically, adapting as shoppers interact with your online store. Your team sets the strategy and guardrails, and the system does the work. Most teams find they spend far less time on manual rules than they did with their previous approach.

How is this different from the personalization features built into our ecommerce platform?

Native platform personalization typically offers basic “recently viewed” and “frequently bought together” modules with limited signal inputs. We go further by personalizing search results, category page ordering, recommendations, and marketing campaigns at the same time. All of it runs from a single behavioral data layer that learns and improves across every session and touchpoint.

How does Athos Commerce compare to other ecommerce personalization tools?

Merchants often compare us to ecommerce personalization tools like Dynamic Yield, Nosto, or their platform’s native features. Those options tend to solve one piece of the problem or price for enterprise budgets. Athos Commerce combines AI-powered search, personalization, merchandising, and feed management in one personalization platform. You get advanced features built for a growing ecommerce business without enterprise cost or complexity.

How quickly does an ecommerce brand see results?

Most online retailers see movement within the first few weeks. Session-based signals work right away, and accuracy climbs as the system learns from more visits. An ecommerce brand with a large catalog usually sees the fastest gains, because product discovery matters more when there is more to browse.