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Merchandising

Take control of what shoppers see and when they see it.

Curate, test, and optimize product placements exactly when it matters most.

A visual merchandising platform that gives ecommerce teams direct control over product placement across search, categories, and campaigns. From boosting best sellers to automating promotion rules to A/B testing every variation, it empowers your team to move in seconds, not days and scale only what wins.

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Merchandising Built to Drive Revenue

Merchandising that turns every page into a conversion opportunity. Give your team the placement control, promotion automation, and A/B testing tools they need to put the right products in front of shoppers.

Move Faster Than Your Competition

Adjust product placement in seconds, not days. Respond to trends, inventory shifts, and seasonal demand without waiting on developers or manual workflows.

Set It Once, Forget It

Create promotion rules once and let automation handle the rest. Athos continuously applies your logic across inventory, trends, and customer segments.

Test, Learn, Scale What Wins

Run A/B tests on any merchandising strategy, measure what actually drives conversions, and deploy winners instantly  without guesswork or gut-feel decisions.

Everything You Need to Merchandise Smarter

From AI-powered recommendations to rules-based automation, Athos gives your team full control over every product touchpoint across search, categories, campaigns, and personalization.

AI-Merchandising Product Merchandising Promotions Personalized Merchandising A/B Testing
AI-Merchandising

Get AI-recommended promotions based on past performance and shopper patterns.

Analyze past campaign data and shopper behavior to surface the highest-impact promotions so your team spends less time guessing and more time scaling what converts.

Features
Product Merchandising

Show the right products when shoppers are ready to buy.

Control product placement across search results, category pages, and landing pages. Boost best sellers, surface the most relevant variants, and apply visual badges.

Features
Promotions

Run promotions that reach the right products in the right places.

Launch global or targeted campaigns by geography, segment, or inventory state. Use the rules engine to automate boost logic and manage every active campaign from one place.

Features
Personalized Merchandising

Show each shopper products ranked by what they’ll actually buy.

Rerank product displays in real time using shopper history, live intent signals, and segment data so every visitor sees a storefront tailored to them, at scale.

Features
A/B Testing

Run side-by-side tests that prove which merchandising strategy wins.

Test variations of product ranking, pins, banners, and boost rules. Schedule experiments, control timing, and deploy the winner automatically once conversion data makes the answer clear.

Features

Features

Self-Learning Merchandising

Get AI-recommended promotions based on past performance and shopper behavior.

Suggested Products

Get ranked product recommendations based on conversion potential, demand, seasonality, and stock levels.

Search Merchandising

Control product placement for specific search terms.

Category Merchandising

Curate product order to highlight best sellers or strategic items.

Landing Page Merchandising

Build targeted displays for promotional campaigns and seasonal events.

Product Variants

Surface the most relevant color, size, or style options.

Badging

Apply visual labels highlighting new arrivals, banners, promotions, or bestsellers.

Global Promotions

Deploy site-wide campaigns across your entire catalog.

Targeted Promotions

Boost products by geography, customer segment, or shopper behavior.

Rules Engine

Automate promotion logic based on inventory, trends, or custom conditions

Configure Promotions

Schedule launches, duplicate campaigns, add banners, and pin products.

Promotion Management

Organize and search all active and past campaigns.

Shopper History Personalization

Rerank products based on what they’ve browsed and bought before.

Real Time Intent Signals

Surface relevant products as shoppers reveal preferences in the current session.

Segment Based Customization

Tailor merchandising for different customer types without losing control.

AI Driven Optimization

Let machine learning adjust positioning while you set the strategy.

Variations Testing

Test multiple strategies side by side to see what actually works.

Variation Configuration

Differentiate tests with pins, banners, boost rules, or personalization.

Manage Tests

Schedule duration and control exactly when each variation runs.

Performance Metrics

Deploy the winner based on actual conversion data, not hunches.

Merchandising That Drives Revenue

Smarter category pages, 300% more search revenue

+300%

increase in search-led revenue

+17%

year-on-year increase in conversion rate

We can now provide our customers with a much more intuitive shopping experience. The search functionality has improved significantly, allowing users to find what they’re looking for. The color enrichment and normalization tools ensure customers see products in the correct shade, however they search.

Jamie Austin
Head of Ecommerce Operations,
John Smedley
View Case Study

Frequently Asked Questions

Will this work with our existing ecommerce platform and tech stack?

We integrate with the platforms your team already runs including Shopify, Magento, BigCommerce, Salesforce Commerce Cloud, and more. Our APIs are well documented and built for composable, headless environments, so your developers aren’t starting from scratch. Most teams are live and merchandising within weeks.

Does our merchandising team need developer support to use this day-to-day?

No. Once we’re integrated, your merchandising team runs everything through a visual, no-code interface. Boost rules, campaign scheduling, product pinning, A/B tests. All of it is managed without writing a line of code. Developers set it up once; your team owns it from there.

How do we stay in control when AI is making merchandising decisions?

We designed it so your team always has the final word. AI surfaces recommendations and automates rules based on performance data, but you approve, override, or adjust anything at any time. Think of it as a system that handles the heavy lifting while your strategy sets the boundaries it operates within.

How is this different from the merchandising tools built into our platform?

Native platform tools give you basic sorting and product pinning. We give you rules-based automation across your entire catalog, personalization by shopper segment, A/B testing with real conversion data, and AI recommendations in one place.

How long does it typically take to get up and running?

Most teams are live within a few weeks. Onboarding includes platform integration, catalog configuration, and a guided setup of your first campaigns and rules. From there, your merchandising team can operate independently. We stay involved as long as you need us to, with ongoing support available as your strategy scales.

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Ready to Turn Every Page Into Revenue?

See how leading ecommerce teams use our Merchandising tools to place smarter, promote faster, and convert more.
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