Athos Commerce Introduces Personalized Search & Merchandising, Helping Merchants Increase Revenue and Customer Loyalty Through Tailored Shopper Experiences
As part of its suite of personalization products, Athos Commerce’s Personalized Search & Merchandising provides custom search results and category page recommendations for each shopper.
SAN ANTONIO – May 11, 2022 – Athos Commerce, the global leader in site search, merchandising, and personalization, today announced the launch of Personalized Search & Merchandising — a new addition to Athos Commerce’s suite of personalization products. Personalization is the number one concern for ecommerce merchants in today’s shopping environment. This is because personalization helps drive conversions and create a better customer experience through the entire shopper lifecycle. With Athos Commerce’s Personalized Search & Merchandising, merchants deliver tailored, highly relevant recommendations, improve new product discovery, and enable faster purchasing.
The new product generates unique search results and category page recommendations based on customer behavior beginning at the earliest stages of the shopper journey. Each action a shopper takes enables merchants to collect customer data and get the right product to the right person at the right time.
With Personalized Search & Merchandising, merchants can boost:
- Products a shopper previously viewed
- Recommended products based on a shopper’s preferences
- Complementary products to the items in a shopper’s cart
- Preferred categories or brands based on a shopper’s previous views and orders
These capabilities ensure Athos Commerce customers spend less manual effort curating search results to maximize conversion and instead trust personalization to handle this on their behalf.
“Consumers expect tailoring on every site they visit,” said Peter Messana, CEO, Athos Commerce. “Athos Commerce’s deep level of personalization helps merchants drive a great shopper experience that increases shopper conversion, and Personalized Search & Merchandising is a key component to that strategy.”
Personalized Search & Merchandising is part of Athos Commerce’s overall personalization suite of products, including the ability to personalize category pages and product recommendations.
About Athos Commerce
Athos Commerce is on a mission to give ecommerce teams superpowers. We are giving the world’s most creative online brands the user-friendly search, merchandising, personalization, and analytics tools they need to increase conversion and curate unique shopping experiences. Learn more at athoscommerce.com or visit the websites of some of our most heroic customers like Mizuno USA, Badgley Mischka, Peet’s Coffee, Moen, Volcom, Wildfang, and Williams Sonoma.
Media Contact
Stacy Tung
Ketner Group Communications (for Athos Commerce)