Athos Commerce
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Expert articles for quick and easy answers to all your ecommerce questions.
Article

Connecting Your Black Friday Strategy Across Search, Merchandising, and Marketplaces

Silos kill conversions during peak season. Learn how to connect search, merchandising, and marketplaces for a seamless Black Friday experience and maximum revenue impact.

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Sport & Outdoors

Absolute-Snow Case Study

Finding the right snowboard used to take five clicks too many. Now? It takes one. The UK’s top snow sports retailer turned to Athos Commerce to simplify complex search journeys—and saw conversions jump more than a full percentage point.

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Article

Driving Ecommerce Results: How Automotive Retailers Win with Google Vehicle Listings

Discover how automotive retailers are using Google Vehicle Listings and smarter feed management to drive ecommerce results at scale.

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Hardware & Home Improvement

ITS Case Study

ITS is a leading UK retailer of professional tools, serving a uniquely demanding discovery space: vast catalogues, deep brand loyalty, and shoppers who know exactly what they need. Athos Commerce gave ITS the flexibility and precision their merchandising team needed at the speed and scale their ecommerce engine demands.

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Food & Beverage

Endeavour Group Case Study

Endeavour Group leads Australia’s retail drinks market with beloved brands like Dan Murphy’s and BWS. Transforming data quality and feed performance across these brands, Athos Commerce helped Endeavour Group power smarter Google Shopping campaigns and dominate high-intent search results.

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Fashion & Apparel

PrettyLittleThing Case Study

When PrettyLittleThing launched its Barbie collection, timing was everything. Thanks to the global success of the movie and exceptional product feed management by Athos Commerce’s Intelligent Reach solution, the fashion-forward brand executed a high-visibility campaign across six countries and saw impressions and clicks skyrocket.

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Article

From Static to Smart: How AI-Powered Merchandising Will Define Black Friday 2025

Discover how AI-powered merchandising helps ecommerce teams personalize, bundle, and optimize for Black Friday 2025 success at scale and in real time.

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Merchandising

Grow 25 Volume 2: Are You Really Using Your Data?

Discover actionable insights from your ecommerce data. Go beyond reporting to drive smarter decisions, growth, and profitability.

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Article

Campaign Cleanup: How to Sharpen Merchandising Performance

Streamline ecommerce campaigns with focused audits to reduce clutter, improve relevance, and increase product visibility and conversions.

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Article

Partner Spotlight: Ayko

AYKO shares expert insights on ecommerce trends, strategic merchandising, and what makes them stand out as a digital agency.

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