The Brand
Eurokangas is a Finnish textiles company specializing in homewares. Operating for 75 years, the company has 31 brick and mortar stores, alongside an ecommerce platform on which customers can order a wide range of home textiles, such as made-to-measure curtains and blinds.
The Challenge
Eurokangas has a large range of merchandise – some categories contain over 3,000 products. Effective online merchandising demands that products be displayed in a way that improves customer experience and drives sales. Antti Voutilainan, Director of Ecommerce at EuroKangas told us that, before Athos was implemented, Eurokangas’s merchandising team faced huge challenges when merchandising categories with hundreds or even thousands of products.
Previously, the only categorization methods available to Eurokangas for merchandising purposes were limited to age or price of a product. Once Athos’ Smart Category Merchandising was implemented, however, merchandising was automatically enhanced using data from multiple collection points – including live browser behavior, search history and navigation – without the need to manually merchandise thousands of products within a single category.
Eurokangas enabled Smart Product Recommendations and immediately began experimenting with placement and strategies on product detail page, category pages and search results pages. Athos’ Smart Recommendations uses data drawn from a shopper’s behavior while on your site – such as search terms and browsing behavior – to guide the products recommended to them.
Now, the Seasalt merchandising team knows that they don’t have to merchandise every product on a category page, they do the first few rows, and then let the machine do the rest.
The Solution
Using Athos APIs and simple-to-follow documentation, developers are able to build Athos into headless storefronts. Eurokangas capitalized on this by using a headless PWA approach with Magento and a Vue Storefront. The Eurokangas team were able to take full ownership of the customer experience and to create experiences unique to Eurokangas, for example, a growing part of Eurokangas’s business is made-to-measure curtains. The company has built a configurator on its website to help customers order bespoke curtains for their homes – a service they’re considering rolling out in-store.
The Eurokangas website upholds the highest standards in user experience, especially the persistent search. Eurokangas are using their customer research to influence how they adapt their headless Athos search, using it as a hidden search navigation, preserving not only the search term, but also the scroll position. This allows the customer to navigate around the website and still be able to access the search results from within the search menu.
Antti Voutilainan
Smart Recommendations
The API makes it easy to customize recommendations displayed to the customer – the Eurokangas team can display and test recommendation banners on all main website pages.
Smart Category Merchandising
Merchandising is automatically enhanced using data from multiple collection points – including live browser behavior, search history and navigation – without the need to manually merchandise large volumes of products within a category.
The benefits of an API-first, headless, SaaS software
Using Athos APIs and simple-to-follow documentation, developers are able to build Athos into headless storefronts, reducing dependencies on other external tech for the merchant and providing a faster online experience for the customer.
Antti Voutilainan
The Results
than 60% of visits to the site – has increased by 20%
Antti Voutilainan
Eurokangas has drawn on vast brick and mortar experience to better understand their customers, they have used this to guide much of their approach to serving their online customers. By using Athos they can also learn more about what their online customers want and can ensure their merchandising strategy capitalizes on this. The results speak for themselves: within two weeks conversion rates on mobile increased by 20% and CTR’s had almost tripled.
- 20% increase in mobile conversion rates
- Doubled CTR in two weeks with Klevu Product Discovery Suite
- Improved site performance has positively impacted Google Core Web Vitals
Partner with Athos Commerce to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.
