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Intelligent Reach is now part of Athos Commerce

Product feed performance, connected to search and merchandising

Intelligent Reach feed optimization and experimentation capabilities are now delivered as part of Athos Commerce. Brands and retailers get the same proven control over product data and feeds, with the added ability to connect feed performance directly to on-site search, merchandising, and product discovery.

Built for teams looking for Intelligent Reach

Intelligent Reach feed optimization and testing capabilities are part of Athos Commerce

Core feed management and experimentation remain available

Feed performance now connects directly to on-site discovery and merchandising

Feeds, search, and merchandising working together

Athos Commerce connects Intelligent Reach feed optimization with on-site search and merchandising. Product data no longer stops at syndication. It powers the full discovery experience.

  • Feed performance informs search ranking and product visibility

  • Merchandising teams use shared data across feeds and on-site discovery

  • Experiments run across feeds and discovery to validate performance changes

  • Performance insight connects off-site demand with on-site conversion


Intelligent Reach compared to Athos Commerce

Intelligent Reach

Athos Commerce

Feed optimization and syndication
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A/B and multivariate feed testing
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Marketplace and channel expansion
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On-site search and discovery
Row X
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Merchandising and personalization
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Unified on-site and off-site insight
Limited
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Predictive product bundling
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Single discovery and feed platform
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“At Marks & Spencer International, we are experiencing rapid growth. This continues to accelerate through digital expansion into new markets, through greater penetration within our existing 30+ markets, and the roll-out of exciting new initiatives. In turn, this requires more technical maturity, a strategic outlook, and better efficiencies. From a feed management perspective, Intelligent Reach ticks all these boxes.”

Laura Yuen

Performance Marketing Manager, Marks & Spencer

Product data built to drive discovery and performance

Athos Commerce combines Intelligent Reach feed optimization with site search, merchandising, and experimentation in one unified platform.
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