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The State of Ecommerce in 2024: Trends and Challenges

Uncover Critical Insights

The ecommerce landscape is changing rapidly—making it hard for retailers to keep up without the right knowledge. Fortunately, we’ve already gathered these insights together for you. As part of our year-end survey, Athos Commerce reached out to merchants and industry experts for their ideas heading into 2024. Here’s what they had to say:
  • 67% of respondents believe “AI-Enhanced Personalization” represents the biggest opportunity for retailers in the new year
  • 43% of respondents identified “Increasing Competition” as the most pressing challenge for today’s merchants
  • 59% of respondents predict that extended promotional periods will be the best way to reach more buyers moving forward
Download our latest ebook for even more data-backed insights and set yourself up for success in the year ahead!

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