The Challenge
LSE Retail team found that manual merchandising was taking up a lot of time and the team were unable to keep up with re-merchandising for trends and campaigns. Having used Athos’ Smart On-site Search, the merchant was already familiar with the instant uplift Athos magic can bring. LSE Retail wanted to:
- Maximise the efforts of their small team – be able to easily and quickly react
- Automate merchandising yet keep strategic control
- Produce scalable and repeatable success
- Make it easier for customers to find products promoted through paid media and PR
The Solution
Athos helped LSE provide a relevant product discovery experience for customers. Athos’ Smart Category Merchandising slotted right into daily and weekly analysis and enabled the team to quickly and easily change tack. For example, quickly boosting sale items prior to Christmas, and then flip the switch to boost new items just after.
Ecommerce team
Smart Category Merchandising is a holistic tool that magically combines rich insights from site-wide search, navigation, purchases and the customer’s current session with strategic business goals. The results? A hyper-relevant discovery experience for customers and a nice boost in performance for ecommerce websites.
The Results
Ecommerce team
- 30x ROI gained from investment in Athos Smart Category Navigation
- 15% increase in sitewide ecommerce conversion rate
- 15% increase value of category pages
- 6% increase sitewide transactions from category pages
- 5% decrease in category bounce rate
Partner with Athos Commerce to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.
