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BFCM 2025 – Navigating a New Era of Holiday Readiness

📅 Date: Wednesday, July 30, 2025
🕚 Time: 11:00 AM ET | 8:00 AM PT | 4:00 PM BST
💻 Format: Live Panel Webinar (45 minutes)

This year’s Black Friday/Cyber Monday (BFCM) season won’t look like the last.

With economic uncertainty, increasing acquisition costs, evolving shopper expectations, and rising pressure on margins, brands must rethink their approach now—not later.

We’re bringing together experts from across the ecommerce ecosystem to discuss how to win in Q4 and beyond. This panel will share practical, real-time strategies for optimizing digital storefronts, scaling marketing efforts, and strengthening retention programs ahead of the most high-stakes holiday season yet.

Connect with our panelists:

Tamanna Bawa

Tech Partner Manager

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Anthony Spallone

Co-Founder

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Ray Chau

Head of Marketing

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Jennifer Baron

VP of Marketing

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What the Panel Will Cover:

📈 How consumer behavior is shifting ahead of BFCM 2025

🔍 Why onsite experience and intelligent discovery are more important than ever

💰 Tackling rising CAC and building a smarter media mix

📦 Inventory, fulfillment, and logistics lessons from past seasons

🔁 How to prioritize retention and post-holiday lifecycle planning

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