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Local Shopping

Connect your channels.
Drive your stores.

Turn online interest into foot traffic with real-time local inventory, “pick up today,” and local ads that put products in front of shoppers in their local area.

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What Local Shopping Does

Local Shopping links your product, inventory, and store data so shoppers can see what’s available nearby — and buy it how they want.

Connect Your Digital Channels to
Your Brick-and-Mortar Stores

Unify Your Data

Combine product feeds, inventory, and store details so every channel uses the same, accurate source of truth.

Push to Every Channel

Send clean, location-specific data to Google (LIA and RAAP programs), Meta, and marketplaces so your ads, product pages, and shopping campaigns stay in sync.

Guide Shoppers to Store

Show customers the right product, at the right price, in the right place — reducing friction and encouraging immediate action.

Bring Store Data Into Play

Layer store-level details like business name, opening hours, contact details, availability, price, and shop code onto your main product feed. Give shoppers all the information they need before they visit or pick up.

Manage Click-and-Collect Options

Become a true omnichannel retailer. Add click-and-collect or curbside pickup to your feed so shoppers can order online, pick up today, and get their products faster — while you move inventory and strengthen customer loyalty.

Key Capabilities

Local Inventory Feeds

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We pull your inventory by store and keep it current — so shoppers only see what’s actually available near them. This prevents disappointment, builds trust, and helps you sell through local stock.

Geo-Targeted Advertising

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Push store-specific inventory into Google Local Inventory Ads, Meta Store Traffic campaigns, and other local formats. Your ad spend focuses on products shoppers can actually buy in-store or pick up today.

Smart Rules & Safeguards

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Automatically hide out-of-stock items, set stock thresholds, and control which locations are included in campaigns. This ensures you never waste budget on products that can’t be fulfilled.

Why It Matters

Build Trust

Show what’s really available nearby — fewer abandoned carts, fewer frustrated shoppers.

Drive Traffic

Turn online searches into store visits and fast checkout decisions.

Spend Smarter

Promote only what’s available where it can actually be purchased.

“At River Island, we were pioneers of using LIAs when Google launched it. However, connecting online to offline requires additional data and extra complexity to be managed. With the Athos add-on, we can manage our local and online stock levels from one platform, with ease. We were able to remove complexities to focus on our digital promotion and drive sales.”

Ashley Addison

Head of Paid Media and Search, River Island

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