The third volume of the Grow 25 series, "Ghosts in the Machine," explores how generative AI is reshaping the plumbing of commerce: from search and SEO to product content, personalization, and conversion.

Built by Athos Commerce, Emfas, Voxelo.ai, Vortex IQ, Visualsoft, Space 48, and Factory, this volume delivers grounded, field-tested playbooks for digital leaders navigating AI-powered change. If you're looking to reduce friction, accelerate speed to market, and increase conversion — without sacrificing brand control or customer experience — this is your guide.

What you'll learn

• What AI "wants" — and how to make sure your products still get found
• Why structured product data is becoming your #1 growth lever
• How to prep your catalog for AI-driven discovery
• The rise of autonomous workflows and AI "digital workers"
• How 3D product visuals and conversational agents are changing the PDP
• What generative engine optimization (GEO) means for your SEO roadmap

Who it's for

• Ecommerce and digital leads looking to future-proof product discovery
• Brand and marketing teams facing search visibility challenges
• Merchandisers managing complex catalogs and channel feeds
• Ops teams seeking automation without compromising accuracy

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