Motorpoint Case Study

We’ve only been working with Athos Commerce for a couple of months but, in that time, the scale of what we’ve been able to achieve has been impressive. As part of our testing, we’ve been able to gain greater control over our feed management without the requirement of huge amounts of IT resources, allowing us to work more quickly

Selina Gribben

Head of Paid Media at Motorpoint

The Brand

Motorpoint is one of the UK’s leading independent car retailers, specializing in nearly new vehicles and delivering a seamless omnichannel experience. With physical branches across the country and a growing digital presence, Motorpoint is committed to offering an easy, transparent, and customer-first car-buying journey.

The Challenges

With hundreds of vehicles moving in and out of stock every week, Motorpoint needed a faster, more scalable way to manage its vehicle data feeds across multiple advertising channels including Google, Facebook, and Autotrader.

Their internal workflows made it difficult to keep product listings up to date with accurate pricing, availability, and promotional messaging. Feed updates often required IT support, creating delays and bottlenecks that limited agility.

At the same time, the team needed more control over how different vehicle types were presented across channels and more flexibility to test and optimize messaging. Without the ability to launch feed changes independently or test at scale, innovation was limited and performance left on the table.

The Solution

With Athos Commerce’s Intelligent Reach solutions, Motorpoint gained full control of its product data feeds. It also removed friction from its feed management workflows and uncovered new levels of agility and experimentation.

The marketing team could now independently manage, update, and optimize vehicle listings in real time without relying on developer support. Using intuitive rule-building tools, Motorpoint quickly resolved data issues and tailored listings to the unique requirements of each platform and audience.

Crucially, the team used the built-in experimentation tools to run multivariate A/B tests across their feeds. This enabled them to evaluate everything from vehicle descriptions to promotional language, and dynamically modify content based on performance.

From managing the types of vehicles appearing in each channel to dynamically modifying the wording of the vehicle adverts, we’re already seeing the benefits of the tests we are running

Selina Gribben

Head of Paid Media at Motorpoint

Motorpoint also leveraged the platform to trial new ad formats like automotive product listings, helping them increase exposure while ensuring that feeds remained compliant and high-performing across every marketplace.

The Results

Motorpoint increased its testing velocity 50x, dramatically expanding its capacity to experiment, iterate, and improve.

With greater visibility and control over feed health and performance, the marketing team was able to:

Run continuous A/B tests to optimize listings across channels

Launch feed updates without delay or technical roadblocks

Improve relevance, compliance, and audience targeting

Athos Commerce helped Motorpoint transform vehicle data into a powerful lever for performance and fuel faster growth across a competitive multichannel environment.

It’s been interesting to get a better idea about the elements of a vehicle motorists are most concerned about seeing. What we’ve learned as part of this test is going to inform lots of our marketing activity

Selina Gribben

Head of Paid Media at Motorpoint

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