The Brand
Accent Group is a leading footwear and apparel retailer based in Australia and New Zealand. The company operates more than 800 stores and manages over 35 online platforms, representing more than 30 well-known brands.
With a diverse brand portfolio and rapid growth, Accent Group needed a reliable and scalable feed management solution to ensure product data accuracy, improve operational efficiency, and protect digital sales performance.
The Challenge
Accent Group’s previous setup relied on separate feed systems for each brand and platform, leading to frequent feed failures and slow onboarding. The fragmented structure put a significant share of online revenue at risk and created operational strain for the ecommerce team.
Key challenges included:
- Multiple feed processes causing data inconsistency and duplication
- Feed outages that affected up to 40% of online sales
- Long setup times for new brands and channels
- Manual troubleshooting taking time away from optimisation and growth
Accent Group needed a centralized feed management solution that could scale with the business and prevent costly downtime.
The Solution
Athos Commerce implemented a unified feed optimisation and monitoring platform for all Accent Group brands. This allowed the team to create, manage, and update feeds for every channel from a single source.
Core capabilities included:
- Centralised feed creation and maintenance across 30+ brands and 35+ ecommerce platforms
- Automated issue detection and resolution to prevent outages
- Real-time data integration and product-level visibility for performance tracking
- Experimentation tools to test product titles, attributes, and listings for better results
- Rapid onboarding workflows that enabled new brands to go live in less than a week
Athos Commerce streamlined Accent Group’s digital infrastructure, giving the team control and flexibility while reducing operational risk.
Hayley Sward
Feed Management
Athos’ Feed Management module helped The Accent Group centralize and optimize its product feeds suitable for each online platform, ensuring data accuracy, reducing the risk of outages, and improving efficiency. By automating updates and providing actionable insights, it minimized resource strain, saved time, and protected up to 40% of sales previously at risk by feed outages.
The solution also streamlined data management by maintaining consistent and up-to-date product information, reducing manual workload, and minimizing errors. This enabled the ecommerce team to focus on strategic priorities while enhancing operational efficiency and delivering a seamless, reliable shopping experience for customers. Additionally, the Athos team relieves the internal performance team of many hours per week they would spend troubleshooting feed issues, allowing them to focus on tactics to drive more efficiency of the paid channels.
A recent feed review for Hoka AU led to the addition of more attributes and products, for example, resulted in an impressive revenue increase of 60% over an eight-week period.
Hayley Sward
Experiments
Athos’ Experiments Module had a transformative impact by enabling Accent Group to test and optimize its product listings across various online platforms. This module allowed the team to experiment with different titles, product type, and other attributes to determine what resonated most with their audience. The results included improved traffic, click-through rates, higher conversions, and more effective use of advertising budgets. By providing data-driven insights, the module empowered Accent Group to refine its strategies and maximize return on investment.
Data Connector
The Data Connector Module benefited Accent Group by providing centralized access to performance data at the product level within the Athos platform. This allowed the team to gain deep insights into which products were driving visibility, conversions, and revenue. By integrating this data, Accent Group could quickly pinpoint successful strategies and identify areas for improvement without switching between tools, saving time and boosting efficiency. This data-driven approach helped the company optimize marketing campaigns and enhance overall ecommerce performance.
The Results
The partnership delivered measurable impact across revenue, efficiency, and reliability:
- 60% increase in revenue within eight weeks through improved feed accuracy and optimisation
- 40% of digital sales safeguarded from potential feed disruptions
- Faster brand onboarding, cutting launch times from weeks to days
- Improved data quality and consistency across all channels
- Reduced manual workload for internal teams
With Athos Commerce, Accent Group built a stable, scalable system that keeps performance strong and operations simple.
Partner with Athos Commerce to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.