Black Friday is the biggest shopping day of the year for bargain hunters. However, all the sales can be overwhelming for retailers. Take time to simplify, streamline, and level up your Black Friday strategy with ecommerce product recommendations that are personalized and hyper-relevant.
5 Types of Product Recommendations for Black Friday 2025
Simplify the customer journey, boost conversions, and increase average order value (AOV) with AI-driven personalization and customized product recommendations.
1. Upsell Higher Price Points
Use upsell recommendations to display slightly higher-priced products that are similar to the ones shoppers are viewing. This type of product recommendation is even more effective during Black Friday because shoppers often have higher budgets. If a shopper wants to purchase a laptop, for example, and visits your site on Black Friday ready to buy, use this opportunity to show her recommendations as she browses for slightly more expensive models.
Remember to always be conscientious of a shopper’s budget. Don’t try to upsell a $3,000 laptop to someone browsing $1,000 devices.
2. Cross-Sell Complementary Accessories
Cross-sell recommendations show complementary products to the one the shopper is viewing. Given that Black Friday shoppers arrive on a retailer’s ecommerce site with a specific product in mind, cross-sell recommendations increase cart size and conversion rates.
Use cross-sell suggestions to highlight accessories and improve visibility of product lines to increase engagement, conversions, and AOV. For example, someone shopping for a new TV could be tempted to also buy a compatible speaker.
3. Bundle Bargains Together
Product recommendations can be used in many ways. One way is to promote products that are “Frequently Purchased Together.” Like cross-selling, product bundling encourages shoppers to add more products to their cart. Include an additional incentive (or a bundle offer) for an even greater impact—especially during Black Friday 2025. If a shopper plans to buy perfume, for example, offer the matching body lotion and bath set at a discount.
Bonus tip: Bundle slow-moving stock with popular products to clear out end-of-season inventory.
4. Personalize Product Recommendations
During the biggest shopping day of the year, it’s easy to become overwhelmed. Don’t make shoppers scroll your entire catalog of deals. Instead, personalize the buyer journey with product recommendations that reflect their individual preferences and behavior on your site.
Greet returning customers with AI-driven recommendations that are personalized right when they land on your homepage. As they browse, display more products you know they love to keep them engaged. Intelligent tracking ensures recommendations become more and more personal as the shopper interacts thanks to a little help from AI. When shoppers find the most relevant items, higher conversions follow.
5. Reach Out with Recommendations
Cut through the clutter in inboxes with personalized email recommendations. With an endless stream of promotional communications, customers are more likely to notice an offer that is relevant to them. You can get this information from their purchase history or recently viewed items. Let shoppers know their favorite product is part of your Black Friday sale or share an exclusive discount.
In addition to boosting conversions, personalized emails help build customer relationships and loyalty that continues well beyond Black Friday 2025.
Boost Black Friday Conversions with Relevant Product Recommendations
Serve up AI-driven, hyper-relevant product recommendations that are personalized for each shopper this Black Friday to speed up and streamline the path to purchase. Following these best practices will help simplify purchasing decisions and boost your bottom line.
Ready to win Black Friday? Get many more strategies and best practices in Part 1 of our Black Friday 2025 Playbook Series.
