The way consumers find products is undergoing a massive shift. We are moving away from simple keyword searches and static catalogs toward something far more dynamic with agentic commerce.
Today, we are thrilled to announce new innovations to the Athos Commerce platform, an AI-Powered product suite designed to help brands navigate this new era. By combining predictive, semantic, generative, and multimodal AI, we’ve built a suite of applications that doesn’t just display products, it understands shopper intent.
The Agentic Commerce Shift
The agentic shift means that shopping is becoming a conversation. Whether it’s a consumer using a voice assistant, a chat interface, or a specialized AI agent to find the perfect gift, brands need to be AI-ready. How marketers and merchandisers do their jobs is also shifting with agents automating workflows with speed and accuracy, all while keeping marketers and merchandisers in control. Our new AI-Powered platform is built specifically to make it easier than ever for consumers to find the products they want, when they want and on the channel they want.
The New Lineup: Your Commerce Assistants
The centerpiece of this launch is our trio of Commerce Agents, designed to act as dedicated experts for your brand:
- Conversational Assistant: A dedicated expert for your shoppers. It guides the discovery process using both text and images, helping customers find exactly what they need through a natural, responsive dialogue.
- GEO Assistant: The Generative Engine Optimization (GEO) agent ensures your products are formatted and enriched to appear in shopping experiences offered on AI LLM platforms, such as Open AI’s ChatGPT or Google Gemini, driving sales from entirely new channels.
- Channel Assistant: Managing feeds across Google Shopping, social commerce, and marketplaces can be a manual, time-consuming process. This agent automatically audits and improves your feeds, increasing visibility while slashing the manual effort required from your team.
AI-Powered Applications for a Better Experience
Beyond our agents, we’ve introduced AI-driven capabilities into our core applications, Search, Personalization, Merchandising, and Product Feed Management, to ensure every touchpoint is intelligent and distribution-ready:
- AI Search: Uses natural language processing to understand shopper intent and virtually eliminate zero-result pages.
- AI Data Enrichment: Automatically standardizes attributes, expands synonyms, extracts keywords, and enhances product metadata to increase discoverability across every channel.
- AI Product Recommendations: Delivers real-time, behavior-based recommendations that adapt during a shopper’s session to increase engagement and revenue.
- AI Product Bundling: Intelligently pairs complementary products based on what each shopper is browsing, buying, and adding to cart.
- AI Merchandising: Provides merchandisers with recommended promotions based on historical performance and live shopper behavior.
- Unified Product Feed Management: A centralized data foundation that enables brands to ingest, curate, optimize, and distribute product data to every commerce surface,search engines, marketplaces, retail media networks, and social commerce platforms.
From Google Shopping to Meta to TikTok, brands can manage performance from a single control plane while ensuring data quality and compliance at scale.
Why This Matters for Your Brand
At its core, the Athos Product Suite is about one thing: relevance. In a world where consumers are overwhelmed with choices, the brand that surfaces the right product at the right time wins.
By moving to an AI-Powered platform, you’re not just upgrading your tech stack,you’re future-proofing your business for the next decade of retail.
Learn More
To learn more about the new innovations in the Athos AI-Powered Commerce platform and the new capabilities, please reach out and schedule a time to meet that works for you.
