Personalization is the new standard
Whether they’re browsing, buying, or coming back for more, shoppers now expect seamless, relevant experiences every time they engage with a brand. To keep up, ecommerce retailers need to personalize every interaction across the shopper journey—from acquisition to retention—without adding unnecessary complexity.
In a recent webinar, Adapting in Real Time: How to Use Personalization to Stay Ahead of Shifting Shopper Behavior, ecommerce experts from Athos Commerce and Yotpo discussed strategies for delivering effective AI-powered personalization at scale using automation, behavior-based insights, and the right tech stack to connect on-site discovery with off-site retention.
Yotpo is a leading retention marketing platform that helps retailers build stronger customer relationships through targeted, personalized email and SMS campaigns. Athos Commerce provides the AI-driven search, product discovery, merchandising, and real-time behavioral data that fuels those campaigns. Now, with the new Athos Commerce and Yotpo integration, brands can unify on-site and off-site personalization to deliver relevant product experiences before, during, and after a purchase to drive both loyalty and long-term ecommerce growth.
One connected customer journey, personalized at every step
Personalization isn’t just about showing the right product on a product page. It starts with the very first interaction with a shopper—whether that’s an ad click, a search query, or a product recommendation—and continues all the way through post-purchase engagement.
Every touchpoint offers an opportunity to reinforce relevance and build trust. By leveraging AI, ecommerce teams can create consistent, tailored journeys across all channels and devices. Whether a shopper visits from a desktop browser, mobile app, or email link, the experience should feel cohesive and responsive to their preferences and behavior. This unified approach reduces friction, boosts engagement, and helps transform one-time buyers into loyal repeat customers.
Smarter recommendations drive real results
Among the most powerful tools in the personalization toolkit are AI-powered product recommendations. When delivered in the right context and tailored to individual shopper behavior, these recommendations significantly increase conversions and average order value (AOV).
On-site, dynamic recommendations evolve in real time based on shopper activity. Whether a visitor is browsing by category, clicking on products, or filtering by preferences, AI can instantly adapt what’s displayed to surface relevant items without the need for manual merchandising.
Off-site, personalization continues. With the Athos Commerce and Yotpo integration, brands can deliver 1:1 product recommendations via email and SMS that are personalized at the time they’re opened. Now, if a customer browses new products after the message is sent, the recommendations will update in real time to reflect the latest interactions. There’s no need to manually refresh product feeds or guess what might resonate.
This behavior-driven approach improves relevance and campaign performance, turning smarter recommendations into scalable drivers of revenue.
Powering retention with behavioral insights
Customer retention starts with understanding shopper behavior. Every click, search, and abandoned cart leaves behind a trail of data that can be transformed into meaningful insight.
AI makes it possible to segment audiences based on actions like browsing behavior, purchase history, or engagement frequency. For example, you can identify first-time buyers, frequent purchasers, cart abandoners, or dormant customers and trigger campaigns that speak directly to their individual needs.
Yotpo’s retention marketing tools turn those segments into automated, personalized email and SMS flows. Whether you’re sending replenishment reminders, re-engagement nudges, or abandoned cart messages, each one can include real-time recommendations from the Athos Commerce suite of AI-powered personalization solutions. The result is a retention engine that feels personal to each shopper while saving your team hours of manual effort.
Why the right tech stack matters
Personalization at scale doesn’t have to be complicated, but it does require the right tools working in sync. Athos Commerce drives the discovery layer, providing real-time data and AI-powered personalization across search, merchandising, and recommendations. From intent signals like searches and product views to merchandising insights, Athos Commerce captures the behavioral context needed to personalize every moment.
Yotpo activates that data across email and SMS, allowing retailers to build retention strategies based on what shoppers are doing in real time. The new integration connects these layers to seamlessly push data from discovery to messaging for a more intelligent, responsive approach.
Benefits of the integration include:
- 1:1 product recommendations in email and SMS, updated as soon as they’re opened
- Automated flows triggered by real-time behavior, not just static rules
- Behavior-based segmentation that adapts as shoppers engage across channels
Make personalization practical and scalable
Many retailers worry that AI-powered personalization requires large teams or deep technical resources. Fortunately, today’s tools make it easier than ever to deliver tailored experiences with fewer manual inputs.
The key is to start with one touchpoint, such as personalizing your product recommendations or creating an abandoned cart flow. With the Athos Commerce and Yotpo integration, even early personalization tactics can deliver exceptional results.
Over time and as the ecommerce orders keep rolling in, expand personalization across the entire customer journey—from product discovery to post-purchase follow-up—while maintaining control over messaging, timing, and brand consistency. The key is blending automation with strategic control, letting AI handle the heavy lifting while marketers focus on strategy, storytelling, and results.
Personalization that performs
AI-powered personalization is no longer just a competitive advantage; it’s a foundational strategy for ecommerce growth. By connecting real-time shopper behavior from Athos Commerce with automated, high-impact email and SMS flows from Yotpo, retailers can personalize every stage of the customer journey—from search and discovery to conversion and retention.
The integration is live and the opportunity to dramatically increase ecommerce revenues by creating hyper-personalized, truly connected shopping experiences across on-site and off-site channels is real.
Watch the 30-minute on-demand webinar to see what’s possible.
