The Brand
EGO Shoes is a UK-based women’s footwear brand known for trend-led, bold designs. The brand targets a young, fashion-forward audience and moves quickly to capture new trends. Its focus on digital channels and influencer-led marketing has driven rapid growth both in the UK and internationally.
The Challenge
Before working with Athos Commerce, EGO Shoes struggled to scale Google Shopping campaigns efficiently.
Challenges included:
- Limited visibility due to unoptimised product data and inconsistent feed quality
- Manual performance reporting with no product-level margin insights
- Difficulty adapting bids and campaigns in response to fast-changing market trends
EGO Shoes needed a platform that could automate feed optimisation, surface product-level insights, and support agile bid management.
The Solution
Athos Commerce provided a data optimisation and performance management platform designed to improve feed quality and decision-making.
Key capabilities included:
- Daily product-level performance reporting to identify best-sellers and manage production and bidding accordingly
- Automated feed optimisation using data rules, such as refining product titles for clarity and visibility
- Margin-based bidding strategies to increase spend on high-performing products and reduce exposure on low converters
- Experimentation tools to test different listing variants and optimize results
With these tools, the EGO team gained full control over data accuracy, campaign performance, and pricing strategy.
Usman Riaz
The Results
EGO Shoes achieved strong, measurable performance gains:
- Traffic from Google Shopping increased by approximately 80%
- Revenue from Google Shopping rose by approximately 85%
- The team gained full visibility into product-level performance and could respond quickly to changes in demand and profitability
Athos Commerce helped EGO Shoes move from reactive campaign management to proactive, data-driven optimization.
Partner with Athos Commerce to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.
