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Expert articles for quick and easy answers to all your ecommerce questions.
Article

You Can’t Price Your Way Out of Bad Discovery

Discover how ecommerce teams can optimize product discovery, search, and feeds to maximize conversion and revenue this Black Friday.

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Article

Connecting Your Black Friday Strategy Across Search, Merchandising, and Marketplaces

Silos kill conversions during peak season. Learn how to connect search, merchandising, and marketplaces for a seamless Black Friday experience and maximum revenue impact.

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Fashion & Apparel

Just Sunnies Case Study

Athos Commerce helped Just Sunnies enhance product discovery pre-visit and boosts conversions by optimizing the entire customer journey.

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Furniture & Home Decor

Blue Sky Environments Interior Decor Case Study

Elevate luxury ecommerce with personalized search, filtering, and merchandising—how BSEID boosted revenue and refined shopper experience.

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Sport & Outdoors

Absolute-Snow Case Study

Finding the right snowboard used to take five clicks too many. Now? It takes one. The UK’s top snow sports retailer turned to Athos Commerce to simplify complex search journeys—and saw conversions jump more than a full percentage point.

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Article

How to Get Ecommerce Site Search Synonyms in Sync for Black Friday 2025

Get ecommerce synonyms in sync to match shopper intent, boost relevance, and maximize Black Friday 2025 conversions.

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Article

Driving Ecommerce Results: How Automotive Retailers Win with Google Vehicle Listings

Discover how automotive retailers are using Google Vehicle Listings and smarter feed management to drive ecommerce results at scale.

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Article

The Rise of Answer-Driven Shopping: Why AEO and On-Site Q&A Both Matter in Ecommerce

Learn how answer engine optimization (AEO) drives discovery and how Asklo enhances PDPs with real-time, product-specific answers.

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Hardware & Home Improvement

ITS Case Study

ITS is a leading UK retailer of professional tools, serving a uniquely demanding discovery space: vast catalogues, deep brand loyalty, and shoppers who know exactly what they need. Athos Commerce gave ITS the flexibility and precision their merchandising team needed at the speed and scale their ecommerce engine demands.

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Food & Beverage

Endeavour Group Case Study

Endeavour Group leads Australia’s retail drinks market with beloved brands like Dan Murphy’s and BWS. Transforming data quality and feed performance across these brands, Athos Commerce helped Endeavour Group power smarter Google Shopping campaigns and dominate high-intent search results.

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