Deliver smarter, more personalized shopping experiences through every email and SMS you send
Athos Commerce helps ecommerce brands connect shoppers with the right products through AI-driven search, personalization, merchandising, and feed management. Whether you’re on Shopify, BigCommerce, or Magento, our platform gives you full control over how your products are discovered and sold.
The Athos Commerce + Dotdigital integration enables fast and easy creation and delivery of personalized product recommendations in your email and SMS campaigns. Powered by real-time shopper behavior—including browsing activity, product clicks, and items added to the cart—every recommendation message feels relevant and timely to individual shoppers.
Build recommendation profiles and personalized audience segments based on shopper intent and behavior. The result? Now you can target specific customer groups with content that perfectly aligns with their interests and shopping patterns.
Once your profiles and segments are ready, you can publish them to Dotdigital with just a few clicks. From there, it is easy to add recommendations into any campaign using Dotdigital’s drag-and-drop editor. Recommendations are generated at the moment a message is opened so each shopper receives a personalized experience based on their most recent activity.
This integration is designed to help you turn every email into a personalized shopping experience that drives real results. You can re-engage shoppers who leave items behind in their cart, highlight products they recently viewed, and increase order value with smart cross-sell and upsell recommendations. All of this is powered by real-time shopper behavior.
Since the integration works directly within Dotdigital, it is simple to add dynamic product recommendations to any email campaign. Whether you are sending a welcome series, a seasonal promotion, or a reactivation email, each message can feel more relevant and personalized to the shopper receiving it.
Looking ahead, SMS support will be available later this year. This will give you the ability to deliver personalized product recommendations through text messages as well, helping you reach your customers with the right message at the right time.
If you’re interested in using the integration or want to explore how it fits into your marketing strategy, we’d love to connect. Fill out the form and a member of our team will reach out with more information.
