You’re tracking AOV, ROAS, cart abandonment, and conversion rates—but are you translating those numbers into meaningful action?

Most ecommerce teams today aren’t short on reports. But data alone doesn’t drive growth—decisions do. Too often, reporting stops at the surface. Metrics are reviewed without context, dashboards are built without direction, and insights are left unexplored. In some cases, even the fundamentals are misread—like mistaking net sales for profit. These blind spots lead to flawed assumptions, and flawed assumptions cost real revenue.

Volume 2 of Grow 25: Dancing with Your Data is built to help commerce teams go deeper. Developed with leading ecommerce strategists—including Klaviyo and Store Hero—it’s a practical guide for brands ready to move from passive reporting to precise, data-informed execution.

What You’ll Learn

1. Which metrics actually matter and how to spot the gaps in your current reporting
2. How to extract commercially useful insights from performance data
3. Where and how to apply those insights across marketing, product discovery, and merchandising
4. How ecommerce leaders are using experimentation, SEO, and feed optimization to turn reporting into measurable outcomes

Download the free guide and learn how to turn metrics into momentum. Reporting alone isn’t enough.  Insights only matter when they make an impact.