Black Friday isn’t just a day—it’s a strategy. The brands that win are already making key optimizations. So don’t wait until it’s too late—get the game plan you need to get ahead now. In Part 1, we’re setting the foundation for ecommerce success. 

Part 1 covers:

• Black Friday 2025 trends that will shape consumer shopping behavior.
• How to optimize your site performance for mobile-first, high-traffic shopping.
• Must-have marketing strategies to build anticipation and drive conversions.
• The ultimate pregame checklist to ensure you’re set up for peak performance.

Winning Black Friday takes more than a strong website—it takes a full-field strategy. In Part 3 of our playbook series, we show you how to bring your A-game across every channel your customers shop. From multichannel feeds to social commerce and full-throttle marketing plays, this guide helps you blitz the competition and convert shoppers wherever they are.

Part 3 covers:

• Optimizing multichannel product feeds for Google, Amazon, TikTok Shop, and more
• Launching social commerce plays that convert followers into customers
• Creating email and SMS campaigns that drive urgency and engagement
• Running paid ad strategies that capture high-intent traffic
• Executing a coordinated, cross-channel game plan to dominate the digital field

Planning a winning Black Friday takes much more than bold promos. It takes precision across every part of your ecommerce operations. This 10-part checklist breaks down everything your ecommerce team needs to prepare, launch, and scale a high-performing holiday strategy.

The infographic covers:

• How to build a data-backed strategy from day one
• Key areas to optimize, including product feeds, site search, personalization, and more
• Tactical tips for marketing, checkout, support, and infrastructure
• Final QA and post-campaign planning to finish the season strong

The infographic also includes a link to an editable planner so you can assign owners, set due dates, and track progress across your internal teams.

Whether you’re preparing early or making last-minute adjustments, this essential Black Friday checklist gives you the structure and clarity to move fast and win big.