The Future Shopper Journey: From Discovery to Conversion

Shopper expectations are evolving quickly. Retailers are under pressure to deliver seamless journeys that connect discovery, purchase, and post-purchase experiences. In this session, Kick Game, Athos Commerce, Octane AI, and Blend Commerce will share practical insights on how to adapt to these changes and build strategies for long-term growth.

📅 Date: Wednesday, October 1, 2025
🕚 Time: 3 pm BST / 10 am EST
💻 Duration: 45 minutes (30-minute discussion, 15-minute Q&A)


Why This Matters

Gain insight into how leading retailers and technology partners are approaching the future of ecommerce. Kick Game’s Head of Digital will share their perspective on today’s ecommerce challenges and opportunities. Athos Commerce will explain how retailers can rethink the path from discovery to conversion. Octane AI will highlight how data and engagement tools unlock personalization. Blend Commerce will show how payments and post-purchase processes can strengthen the overall shopper journey.

Key Takeaways

  • How retailers adapt to fast-changing customer behavior
  • The role of customer data in shaping discovery and engagement
  • Why zero- and first-party data are key to personalization and growth
  • How checkout and post-purchase experiences influence conversion
  • The future of shopper journeys as they shift from static funnels to dynamic paths

The session will also include a quick myth-busting round on digital marketing and ecommerce practices.

Connect with our panelists:

John Brolly

Partner Manager EMEA (Moderator)

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Jack Turner

Head of Digital

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Aoife Teague

Director of Partnerships

Linkedin

Adam Pearce

Co-Founder

Linkedin

In the discussion:

Data and Personalization
We will explore which data points matter most, from zero- to first-party sources, and how to apply them to create personalized experiences that improve engagement and reduce bounce.

The Customer Journey
The discussion will cover how to remove blockers across discovery, checkout, and post-purchase, as well as how guided shopping and conversational tools are shaping the modern path to conversion.

Growth and Conversion
The panel will highlight strategies for balancing upsells with simplicity, turning returns and exchanges into revenue opportunities, and building shopper journeys that adapt quickly to deliver sustainable growth.

Save your spot

Join this 45-minute webinar to hear directly from a global retailer and technology leaders on how to connect discovery, conversion, and retention into a seamless shopper journey.

Can’t make it live?
No problem—register anyway and we’ll send the full recording straight to your inbox.

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