The Brand

Pets at Home offers a comprehensive range of products and services to support pet owners throughout their pet care journey. With over 450 retail stores, 300+ grooming salons, and nearly 400 veterinary practices operating under the Vets4Pets brand, Pets at Home provides an integrated, omnichannel experience that combines convenience, expertise, and trust. The company holds a 24% share of the £7.2 billion UK pet care market, reflecting its commitment to delivering high-quality care and products for pets and their owners.

The Challenges

Pets at Home was struggling to maximize the impact of their Google Shopping campaigns. Suboptimal product data limited visibility, which made it harder for pet parents to discover the right products at the right moment.

Compounding the issue, the digital marketing team had limited control over their feed and were dependent on internal IT resources to implement changes. This reliance created delays, reduced flexibility, and made it difficult to test new strategies at pace.

The Solution

By adopting Athos Commerce’s Intelligent Reach platform, the team gained direct control over product feeds—enabling them to resolve data issues and boost visibility across Google Shopping. 

The team was also able to accelerate testing with built-in experimentation. Following their success with feed optimization, the team began running A/B and multi-variant tests using the platform’s Experiments module.  This helped surface the changes that delivered the biggest gains in reach and engagement.

After structured training from the Athos Commerce team, the digital marketing team felt empowered to self-serve. They now optimize product data independently, reducing bottlenecks and gaining speed to market.

With the ability to manage feeds directly in-platform, the digital marketing team no longer has to rely on internal IT queues—freeing up technical teams and accelerating campaign execution.

The Results

With streamlined feed management and continuous testing, Pets at Home now delivers more accurate and competitive product listings. Their digital marketing team is equipped with the tools and skills to take ownership of feed performance which resulted in:

• 75% increase in reach
• 33% boost in clicks

As the team continues to experiment and optimize, Pets at Home is expanding its presence across key sales channels—bringing trusted pet products to more customers across the UK.

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