Jameco Case Study

The Brand

Founded in 1974, Jameco Electronics has long been a trusted distributor of electronic components, power supplies, and tools for engineers, educators, and makers. With over 70,000 products in stock, Jameco is committed to keeping innovation accessible and affordable—serving hobbyists and large-scale manufacturers alike.

But as the company expanded its product catalog and digital footprint, its on-site search and merchandising experience began to fall short of customer expectations.

The Partner

To modernize their ecommerce experience, Jameco turned to Coalition Technologies—a leading web design and development firm and full-service digital marketing agency known for generating 687% more revenue than the average agency. Since 2009, Coalition has helped established small to mid-sized businesses grow through SEO, PPC, email marketing, social media, and custom web development.

Coalition’s deep ecommerce expertise and strategic partnership with Athos Commerce made them an ideal collaborator for Jameco’s transformation. Together, they aimed not just to implement new tools, but to completely rethink how product discovery and customer experience should function.

To support Jameco’s growth goals, we needed a best-in-class product discovery solution. Athos Commerce’s powerful search, filtering, and merchandising capabilities perfectly aligned with our digital marketing efforts to improve site usability and drive higher conversions.

Coalition Technologies

The Challenges

Jameco faced several interconnected challenges that limited both conversion rates and customer satisfaction:

Irrelevant Search Results: Customers often saw unrelated items—or worse, no results at all—even when the product was available. This disconnect led to frustration and likely lost sales.
Lack of Merchandising Control: Jameco couldn’t easily prioritize best sellers, promote overstocked items, or highlight seasonal products on search or category pages. The experience was static, and business priorities couldn’t be reflected in real time.
Limited Insights: The team had little visibility into customer search behavior, conversion drivers, or friction points—making optimization more guesswork than strategy.

Before Athos Commerce, we knew our search wasn’t working at its full potential—but we didn’t have the tools to fix it. We couldn’t fine-tune results, prioritize products, or even understand what shoppers were struggling to find. It created a gap between what our customers needed and what we could deliver.

Angela Avanzino

Director of Marketing, Jameco Electronics

The Solution

With Coalition Technologies managing implementation, Jameco adopted Athos Commerce’s comprehensive suite to elevate site search, merchandising, and personalization.

Rebuilding the Foundation

Coalition optimized Jameco’s backend to support seamless search indexing and merchandising. They also executed a full SEO overhaul to drive qualified organic traffic and conducted a PPC audit to ensure campaign alignment with the updated ecommerce strategy.

Smarter Search & Merchandising

Athos Commerce replaced Jameco’s outdated system with intelligent, AI-powered search. Features like synonym mapping, redirects, and zero-result fallbacks ensured users could always find relevant products—even with unexpected queries.

Jameco gained full control over product presentation with visual merchandising tools. Boost rules enabled them to dynamically surface products based on inventory levels, performance, or seasonal campaigns—without needing developer support.

Enhanced Personalization

With personalized recommendations and targeted banners based on real-time behavior, Jameco created a more intuitive and engaging shopping journey that increased conversion potential and average order value.

Actionable Insights

Athos Commerce delivered a new layer of visibility. Jameco could now track high-performing keywords, analyze customer behavior, and make data-backed decisions to optimize performance continuously.

Athos Commerce gave us the control we were missing. Now we can elevate the right products at the right time, respond to shopper behavior instantly, and actually see what’s driving conversions. It’s made a huge difference.

Angela Avanzino

Director of Marketing, Jameco Electronics

The Results

Just weeks after implementing Athos Commerce, Jameco saw tangible improvements in both user experience and business outcomes:

10.7x Higher Conversion Rate among users who engaged with on-site search.
64% of Total Revenue came from users who interacted with search—demonstrating the direct impact of improved product discoverability.
Significant Drop in Zero-Result Searches, thanks to synonym mapping and enhanced indexing.
Improved Engagement via personalized product recommendations and dynamic merchandising.
Greater Marketing Agility with tools that empowered Jameco to pivot strategies without technical bottlenecks.

Beyond the numbers, Jameco’s ecommerce team now operates with more confidence, clarity, and control—empowered to test, optimize, and scale faster than ever.

Partner with Athos Commerce to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.