Blue Sky Environments Interior Decor Case Study

Luxury home furnishings brand Blue Sky Environments Interior Decor (BSEID) set out to deliver a shopping experience as refined as its product catalog. By implementing Athos Commerce’s Searchspring solution, they saw firsthand how streamlined search, intuitive merchandising, and personalized recommendations could elevate the shopping experience and boost revenue.

The Brand

BSEID is a family-owned business with a 25-year legacy rooted in interior design. What began as a boutique design firm and showroom has grown into a thriving ecommerce destination. Known for its curated collection of high-end furniture and decor, the brand blends modern and timeless aesthetics and serves discerning shoppers nationwide with a personalized touch.

The Challenge

After migrating to Shopify Plus, BSEID needed more advanced search and merchandising capabilities than what came native with the platform. As competitors began leveling up their digital storefronts, BSEID recognized that basic site search alone wouldn’t be enough to help shoppers quickly discover the most relevant products—let alone convert. The team needed a way to offer intuitive, data-driven, personalized product discovery while maintaining a premium brand experience.

The Solution

BSEID implemented Athos Commerce’s Searchspring solution to elevate search, filtering, and personalized merchandising across its Shopify Plus storefront.

Personalized product recommendations quickly stood out as a high-performing feature. These dynamic suggestions guided shoppers to relevant products they may not have found otherwise and resulted in a noticeable increase in engagement and revenue.

The recommendations were accurate, relevant, and easy to tweak if needed. They felt natural, not pushy—like an extension of our brand voice.

Erin Harrington

Ecommerce Manager at BSEID

Beyond recommendations, BSEID used a range of features to fine-tune the on-site experience, including:

Advanced filtering and search: Tailored filtering options helped customers narrow results with precision, which was especially important for BSEID’s high-end, often one-of-a-kind product catalog.
Merchandising tools: Inline banners, boost rules, and campaign-specific customizations made it easy to surface seasonal collections and bestsellers.
Analytics and reporting: A user-friendly dashboard empowered the team to track performance and explore new opportunities, even without a full-time analyst.

The intuitive platform and hands-on support enabled BSEID’s small team to execute a big vision.

Our account manager Elise was fantastic. Having monthly check-ins made a big difference for a small team like ours.

Erin Harrington

Ecommerce Manager at BSEID

The Results

With the help of Athos Commerce’s Searchspring solution, BSEID saw a marked improvement in shopper engagement and conversion across key areas of the site.

Search emerged as a standout driver of performance. Over the past year, shoppers who used site search converted at a rate of 4%, nearly seven times higher than the 0.6% conversion rate of those who did not—accounting for 25% of BSEID’s total revenue during that period.

Together, personalized recommendations, optimized filtering, and campaign-specific merchandising helped drive meaningful revenue gains—especially across high-margin, high-consideration products. This enabled BSEID to successfully create high-touch ecommerce experiences that drove measurable results and reflected the sophistication of its brand.

It’s a robust platform that gives you a lot of flexibility. The tools helped us create a more personalized experience for our customers.

Erin Harrington

Ecommerce Manager at BSEID

Partner with Athos Commerce to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.