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Absolute-Snow Case Study

Finding the right snowboard used to take five clicks too many. Now? It takes one. The UK’s top snow sports retailer turned to Athos Commerce to simplify complex search journeys—and saw conversions jump more than a full percentage point.

1.1%

increase in conversion rate

1.4 to 1.6

increase in items per transaction

We needed something that just works — and keeps working. Athos Commerce has become essential. It gets people to the right product, faster. No drama. No heavy lifting.

Matt Pyne-Madden

Absolute-Snow

The Brand

Absolute-Snow is a specialist mountain sports retailer. From snowboards and bindings to hiking boots and camp stoves, their extensive product catalog caters to passionate beginners and seasoned experts alike. The brand is known for deep category expertise and has built a loyal following—now expanding into a new private marketplace model where partner brands can list products directly on the platform.

With complex compatibility requirements and a fast-moving, seasonal product mix, success depends on seamless product discovery.

The Challenges

As Absolute-Snow scaled, their custom-built site search couldn’t keep up. While functional, the legacy tool required constant manual tweaks and couldn’t interpret the specificity of how customers searched.

“We’ve got shoppers looking for niche parts with exact compatibility needs—like a 14mm bolt for a particular binding,” said Matt. “If they couldn’t find it fast, we’d lose them.”

The team needed a smarter discovery solution that:

  • Worked out of the box with minimal operational overhead
  • Understood product-specific, technical search terms
  • Integrated cleanly with Klaviyo
  • Gave merchandising teams more control

The Solution

Athos Commerce replaced the legacy search solution with an AI-powered discovery layer built to reduce friction, understand intent, improve relevance, and deliver faster paths to purchase.

Key capabilities included:

  • Intelligent site search that understands niche terms and product relationships
  • Targeted promotional banners based on search terms and user behavior
  • Easy setup of synonyms and manual rules to prevent no-result queries
  • Built-in reporting tools used daily to guide merchandising decisions
  • Seamless Klaviyo integration for personalized experiences at scale

The result? A high-performance solution that takes just five minutes a day to manage while making a meaningful impact on every session.

The Results

The impact was immediate and ongoing:

  • Conversion rate rose by 1.1 percentage points
  • Units per transaction increased from 1.4 to 1.6
  • Friction dropped across the customer journey—even on longtail, technical queries

What was once a manual time drain is now a performance engine—one the team runs in five minutes a day.

Partner with Athos Commerce to transform your ecommerce store. With proven tools and expertise in search and merchandising, we empower businesses to achieve measurable growth. Contact us today to start optimizing your store for success.

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