Retailers are spending more than ever on Google Shopping. But without high-quality product data, that investment often fails to deliver.

This is your playbook for transforming product feeds from a basic requirement into a growth engine—helping your products show up, stand out, and convert across every discovery surface that matters. 

From feed fixes to full-funnel impact

Discover how today’s ecommerce teams are improving Google Shopping results without adding complexity or overhead.

Key takeaways include:

• The four biggest feed mistakes quietly costing retailers revenue
• How to structure product data for better discovery, not just compliance
• What high-performing feeds look like 
• Where A/B testing creates the biggest lift in visibility and ROI
• How the right platform makes feed optimization fast, scalable, and results-driven

A sneak peek at what’s inside

• The state of Google Shopping today: Why outdated feeds are hurting visibility and how smart teams are fixing them
• Product feed fundamentals: Why they still matter and how they power discovery across every channel
• Optimizing for performance: How to improve your titles, images, product types, and custom labels
• The power of experimentation: How structured testing delivers compounding growth at scale
• Real-world results: How top brands are using smarter feeds to improve ROAS, clicks, and revenue
• Operationalizing intelligent feeds: A four-part system for turning insight into execution

Get the guide

Equip your team with practical strategies and proven tactics for Google Shopping feed optimization. See how leading retailers are using smarter product data to drive measurable growth.