In our latest Partner Spotlight, we hear from Will Brammer, Head of Support & QA at Ayko on what sets them apart from other digital agencies, tips for strategic merchandising, and predictions on some future ecommerce trends.
- Tell us about ‘organisation’
AYKO is a leading full-service eCommerce agency specialising in Adobe Commerce (Magento) and bespoke digital solutions. We serve ambitious brands that are looking to scale their online presence through innovative design, seamless development, and data-driven digital marketing strategies.
Offering a comprehensive suite of services, including UX/UI design, performance marketing, and technical SEO. Our client portfolio spans diverse industries, from fashion and beauty to B2B and luxury retail.
- What sets you apart from other digital agencies? What would you say are your areas of expertise? Focus on any particular verticals?
Our deep technical expertise, client-centric approach, and proven track record of delivering high-performing e-commerce experiences. Our commitment to innovation and results-driven strategies has earned us recognition as a top-tier UK agency working with household names and emerging brands.
- How important is strategic merchandising on category/collection pages?
Strategic merchandising on category and collection pages is crucial for boosting conversions, increasing user experience, and maximising revenue.
By prioritising bestsellers, high-margin items, and personalised recommendations, businesses can improve product discovery, increase AOV, and align with marketing goals all while optimising SEO and navigation.
- What are some of the biggest changes/trends that you currently see happening within e-commerce?
E-commerce is evolving fast, and staying ahead means adapting to key trends. AI-driven personalisation is transforming how customers shop, while social commerce is making platforms like TikTok and Instagram essential sales channels.
Faster, frictionless checkouts are becoming the norm, and sustainability is no longer just a buzzword, it’s a competitive advantage. Mobile-first shopping, AR/VR product visualisation, and the growing power of marketplaces like Amazon and TikTok Shop are also reshaping the landscape.
- What would you say to online retailers that haven’t used an agency like yours before?
Our specialised portal gives you full transparency, you can access all your files, track real-time updates on your projects, monitor your budget, and much more. This means you stay in control without getting bogged down in the details. Acting as an extension of your team, helping you scale efficiently.
Will Brammer
Head of Support & QA
Ayko
