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Ecommerce Analytics

We bring the insight. You bring the ambition.

Athos delivers deep performance insights that show what’s working, what’s not, and where you’re leaving money on the table — so you can act faster, smarter, and with confidence.

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Shopper Journey Reports

Zero results

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Uncover what customers are searching for but not finding. Zero-results reporting reveals high-intent queries with no matching results — highlighting gaps in product data, synonyms, or inventory. Fixing them reduces abandonment and unlocks new opportunities to convert.

Top search queries

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See what’s trending — and what’s converting. Analyze search volume, your most-used queries, filter behavior, and post-search refinements to understand shopper intent and refine product discovery accordingly.

Expanded searches

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Get ahead of customer language. Identify new and evolving search terms before they create dead ends. Add synonyms, create redirects, and keep journeys flowing — no matter how shoppers search.

Keywords variants

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See the full picture with stemming term reports (e.g. “coat” vs. “coats”). Broaden your index, improve relevancy, and ensure singular and plural forms don’t dilute performance.

Refinement Reports

Filters

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Track which filters matter most — like size, color, brand — and adjust your site structure, inventory prioritization, and targeting strategies to match how your customers actually shop.

Sort options

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Track the most frequently used sorting options to streamline navigation and ensure product displays meet shopper priorities.

Campaign Optimization Reports

A/B testing

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Compare merchandising strategies side by side. Whether testing boost rules, banners, or product placement, A/B reporting helps you double down on what converts — and phase out what doesn’t.

Spell correction

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Catch and fix common misspellings automatically. This report highlights error patterns and corrections, helping reduce friction in the search journey and recapture lost intent.

Average Order Value (AOV) Improvement Reports

Product recommendations

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Track how personalized recommendations perform — from click-throughs to conversions and lift in average order value. See what’s resonating, and fine-tune for even greater impact.

“Athos Commerce’s reporting is super user-friendly, it’s easy for us to pull the insights we need to determine where we should focus our attention. If we’re not serving up the best experience in response to certain search terms, we can fix it quickly.”

Airi Sutherland

Head of Digital, THE UPSIDE

View case study

What’s the insight worth?

Athos Commerce Analytics gives you clear reporting on search, categories, filters, and individual product performance — all based on real, first-party shopper behavior. With robust Google Analytics integration, you’ll get a holistic view of what’s driving revenue across the funnel.

No more cobbling together spreadsheets. No more guesswork. Just the insights you need, when you need them.

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